Study On Tilapia Industry Value Chain In Guangxi

Tilapia,as one of the species of fish that the Food and Agriculture Organization of the United Nations(FAO)recommend to the world,after 30 years of development,has become the world's most widely distributed aquaculture species and been widely farmed in more than 100 countries in tropical,subtropical and temperate.Since the introduction of tilapia in 1960s,China has conducted a large-scale promotion of farming.The farming area has constantly amplified and the production has grown rapidly.For now our country has developed to the largest tilapia country in the world,the aquaculture production and export volume ranked first in the world.Tilapia is therefore known as "The fish that China dedicated to the world in 21st Century".Guangxi Province has suitable climatic conditions,rich fishery resources;its tilapia industry has developed rapidly and is one of the five main producing areas of China.According to statistics,tilapia production of Guangxi was 286,000 tons in 2013,ranked third in the country.With the optimization of tilapia industrial organization and the improvement of farming techniques,Guangxi has formed the tilapia chain which contains fry breeding,farming,selling,processing and export etc.With the increasingly market competition domestic and overseas,the diversified and personalized consumer demand and tilapia importing countries' trade barriers and restrictions on China tilapia industry,Guangxi tilapia industry has many deficiencies at all aspects,which will affect the sustainable development of the tilapia industry in Guangxi.Therefore,to promote Guangxi tilapia industry long-term,health,sustainable development,it is necessary to grasp the current development of all aspects of tilapia industry as a whole,identify The existing problems,analyze the factors and propose appropriate measures to actively respond to it and solve it.Based on Michael Porter's value chain theory,this paper proposed the structure of tilapia industry value chain for the first time.First,use the comparative advantage analysis method analyzes the five main tilapia producing areas' advantages and disadvantages.The result shows that Hainan and Yunnan Province has a comparative advantage,Guangdong,Guangxi and Fujian has a comparative disadvantage.Then analyze the causes of the disadvantages and the advantages,laying the foundation for the study of Guangxi tilapia value chain.Secondly,during the value chain study,the paper based on the existing literature in research methods and important conclusions,relied on the tilapia industry chain,focused on tilapia value chain,used the literature review method,survey research and statistical analysis,combined the qualitative analysis and quantitative analysis methods to sum up the cost,value-added and income of all the aspects of the industry value chain,accounted the whole value added and the proportion of the all the aspects of the industry value chain,summarized the industry value chain structure,carried out in-depth analysis of the main value-added aspects in Guangxi tilapia industry value chain,raised improvement suggestions to Guangxi tilapia industry value chain.The article also conducted a consumer's empirical research,in order to provide a reference for the development of tilapia domestic sales channels.Main conclusions are as follows:1.Guangxi tilapia industry does not have a comparative advantage,but the advantage index is rising.To raise the tilapia industry comparative advantage should also proceed from the efficiency of comparative advantage,improve the farming productivity.2.The domestic circulation path has a higher value-added than processing-export path.Upgrading of tilapia industry should begin with developing the domestic market and increasing processing sectors' value-added both.3.Leading companies play important roles in the tilapia industry value chain.Reduce intermediate links between farmers and processing plants is conducive to the processing companies to raise value-added proportion and profits,stimulate processing companies to play a good leading role in technological innovation,products developing and tilapia value added improvement."Company + farm +farmers" and "leading companies + farmers" and other leading company-led organization models play a catalytic role in tilapia industrial structure optimization.4.Tilapia industry has a huge development potential in domestic market,industry information chain construction is urgent.Improve tilapia industry information chain construction,so that the product can be traced back,is cannot be ignored during the process of industrial upgrading.Finally,the paper proposed policy recommendations to Guangxi tilapia industry,provided a reference for the development of tilapia industry in Guangxi.Including expanding the scale of farming,increase productivity,extend the industrial chain,improve industrial value added,lead domestic consumption of tilapia,explore the domestic market,exert leading companies leading role in optimizing the industrial business model,improve information tilapia industry chain construction,product traceability,etc.