Research On The Direct Sales Of Farmers In C2C Mode

With the rapid development of information technology, all areas are profoundly changed and affected by the Internet, e-commerce, the "connector" between the Internet and the real economy, has a huge role in promoting industrial optimization and reconstruction. In countryside, in which social and economic development is relatively backward, and farmers use e-commerce to direct connections to help hundreds of millions of farmers production and management and the changing market mated fully.In this paper, the statistical description method is used to analyze the top 100 Taobao credit shops on the electronic business platform with the C2 C model in accordance with the operating time, product attributes, product categories, brand construction, consumer satisfaction, right protection, etc. At the same time, a typical case, Zhejiang Suichang, is selected. One hundred network business farmers were investigated about seven aspects, which contains their basic information, operation of the shops, selling products information, product sales, platform management, cargo circulation construction and future development. In this way, it tries to summarize and analyze the core elements of operation and management, to provide a reference for the promotion of direct the future development for the farmers using C2 C mode.Research indicates:(1)The C2 C model is a new way of direct sales for farmers, for it’s simple, fast and easy to learn.Online business expansion time is greatly reduced compared with the traditional one. The abundant species and perfect brand lay the foundation for product sales and profit. Flexible marketing means and effective right protection promote the agricultural manufacturing-according-to-sale.(2)All the following problems are to be solved: Product standardization system construction,quality inspection and cold chain logistics technology need further establishing and perfecting.Homogeneity of vicious competition, high logistics costs, the talent bottlenecks after the expansion,developing space saturation,etc.(3)The government, the farmers and the platform should jointly cope with an solve,based on their location, through policy guidance, legal protection, capacity building, flexible management, brand awareness, network planning improvement and integrationof the logistics chain.(4)With the further development of the C2 C model, the effect of the association, the division ofthe online business farmers, innovation and integration of different modes, and the acceleration of flexible production will be the future development trend.