A Case Study Of State-owned EMS Enterprise’s Sustainable Development Strategy Of TZEBP Company

With the development of global economy and China’s reform and open policy, China’s electronic manufacturing service(EMS) industry as the core of electronic manufacturing industry has been rapid development, has brought huge economic benefits, promote the rapid development of China’s national economy. But compared with overseas EMS industry, China’s EMS enterprises mainly for multinational enterprises to provide processing and assembly of electronic products, high energy consumption, heavy pollution and poor efficiency and low value-added manufacturing and services, in the global electronics industry value chain low-end, supply low-cost competitive advantage.After the global financial crisis in 2008, the growth of economy is slowing, The rapidly rising labour costs have seriously affected the sustainable development of small and medium-sized enterprises in China. The EMS enterprises in China face the rising labor costs, is difficult to hire workers and is losing the low cost competitive advantage, multinational electronic companies moved to southeast Asia and lower-cost regions and countries. The widespread overcapacity and an acute shortage of orders, lead to EMS enterprises in China widespread losses and difficult development.According to the development dilemma of the EMS enterprises in China, This thesis studies the domestic, abroad, and Tianjin’s EMS industry, and analyses the macroscopic environment and competitive environment of EMS industry, explores the countermeasures for the sustainable development of China’s EMS enterprises, in order to change EMS enterprises in China the worse present situation, provides solutions and theoretical reference.Based on Tianjin zhonghuan electronic basic products co., LTD, an EMS state-owned enterprise as a case, because of the enterprise nature problem, facing the survival crisis is more serious than other EMS to business problems; Reviewed the development of the enterprise, facing deep-seated problems and challenges To solve these problems in-depth, detailed theoretical thinking and analysis, from the technology, innovation, brand management, industry development, management efficiency and effectiveness, investment and finance problems, performance appraisal, compensation management, management team to develop effective measures, make the enterprise sustainable development.