Research On The Supply Chain Circulation Pattern Of Agricultural Products In China

China is a large agricultural country traditionally, where the development of agriculture plays an important role in promoting economic progress and maintaining social stability. Since the reform and opening up,our agricultural economy has achieved substantial improvements. The output of agricultural products also rises strongly with the implementation of the socialist market economy. However, the question of the production no connect to the marketing,and difficulty in both selling and buying in the circulation of agricultural products are getting worse by the day,which has become the main barriers to the development of agriculture in China. In recent years, the government has been attaching great importance to the development of agricultural products circulation. What’s more, the construction of agricultural products circulation system has been put forword as a key project clearly in China’s 13 th Five-Year Plan. The academic study and practical run both show that it is the contradiction between China’s small production and big circulation that hinders the development of agriculture and restricts peasants to increase their income. Therefore, we must change our traditional circulation mode of agricultural products and try to explore a more efficient modern one to invigorate the circulation fundamentally.Starting from the question of the production no connect to the marketing in the agricultural circulating field, this paper proposes solutions to promote the application of the Supply Chain Circulation Pattern of Agricultural Products and gives a systematic analysis about it from both macro and micro perspectives on the basis of Marx’s Theory of Circulation, Transaction Cost Theory and the Enterprise Core Competence Theory. First, we illustrate possibility of the development in our country of Supply Chain Circulation Pattern of Agricultural Products. Then, we point out our current difficulties. Further, we draw lessons from today’s developed countries in the world and put forward countermeasures and suggestions finally for the improvement and optimization on China’s Supply Chain Circulation Pattern of Agricultural Products.