Research On Development Strategy Of Zhuzhou Lince Group

The rail transit equipment part profession rapidly develops a globalization competition market from a policy monopoly profession. The product structure rapid change, the strong power of competitor enters, the technical innovation pressure enlarges, has all brought the unprecedented impact to the domestic track transportation spare part manufacturer. Zhu Zhou Lince Group Co., Ltd. through many year difficult endeavors has had the good development foundation, how to hold the macro-economy entirety to significance that rail transit equipment industry develops well, and rapidly opportunity, and sustainable development, urgent need realizing carry out systematic and thorough research on strategy for enterprise development.This article main utilization modern strategy management theory, with the aid of PEST, SWOT, the value chain, strategic analysis choice too land the method and so on directional policy matrix, to the rail transportation equipment industry environment, the industrial development condition, the enterprise interior resources and the ability has carried on the thorough analysis, has been clear about the significant opportunity and the threat which the enterprise faces, internal existence main superiority and inferiority. In this foundation, proposed the Zhu Zhou Lince Group Co., Ltd. future 5 years developmental strategy and the strategic target system, will develop for the enterprise has indicated the direction, has been clear about enterprise's service choice, the growth steps and ladders and the development mentality, and in under the whole developmental strategy instruction, proposed the concrete service competition strategy and the main safeguard measure.