A Study On Marketing Strategy Of P Company In Food And Beverage Industry

The performance of P company is by leaps and bounds since entering the Chinese market and account for a large share of the market. Despite the growing number of international brand of valve manufacturers in China, and the further improvement the ability of Chinese domestic valve manufacturing in technical innovation. The performance of P company in China has been rising steadily before 2015. As China’s economic slowdown, overcapacity, the transformation of Chinese manufacturing industry. The competition in valve industry is aggravated day by day. The valve manufacturers make every effort to get the orders and out of cheap. The implementation is the unusual scale type. The performance of P company is declined up to 30%.It is a tough year in 2015. The focus of this study is P company how to relative to competitors with more sustainable and stable competitive advantage and develop effectively business in food industry as an important branch of the business.Based on the P company studies, the theories and methods of strategic management and marketing, the analysis of company environment and food industry, suggestions of improvement. Expect to be a reference value to P company.with inspiration and reference value to the domestic valve enterprises. First, this article has carried on the review to the correlation theories knowledge. Secondly, this article analyzes the external environment by using PEST theory. Meanwhile.the survey and analysis of the valve industry and the status development trend and problem of food manufacturing.Once again.this article analysis in the competition environment and marketing situation with Porter’s five forces model and SWOT model respectively. Lastly.point out·the problems and make appropriate recommendations for improvements.