The Community In Shanxi O2O

The development of computer technology and information communication technology, mobile Internet and mobile intelligent terminal has been further development and popularization. China mobile, the surge in the number of Internet users, IT has quietly Internet penetration and influence on people’s daily life, especially the emergence of 020 new connection mode, the offline and online connection more easily, and then got rapid development. In general, on the basis of the BAT, the Internet has great advantages, at the same time, due to the development of mobile Internet, make its gradually become the focus of the industry. And traditional industry also following, are to accelerate the 020 business layout, digging a new customer.Now,020 is becoming a new nuggets point.The customers in community website, due to the same interests and hobbies,are together and formed a natural customer group. These customers have the same properties, marketing enterprise can analyze these customers, and then according to the actual demand design differentiated product or service, so as to realize the precise marketing. Because the community network resources are potential, will be for us to show the beautiful outlook, people gradually found that O2O online community resources should take the initiative to go to mining and form a new industrial chain, so as to realize new profit.The purpose of this paper is to through the research the community sites in Shan xi.To parent-child "let’s play together" as an example of this project, We research and explore 020 of this new mode.We’re trying to communication and media studies, marketing, sociology and other aspects of generalizations of the theory with practice, so as to explore the regional website O2O new development train of thought.