| Telecommunications industry as the foundation of the national economy, is an important pillar of economic and social development. China Mobile as the world’s largest mobile communications operator has a pivotal position in the industry. With the pace of globalization, information technology integration and development, international and domestic telecommunications industry toward triple play direction gradually accelerated. Triple play is the trend of the future development of the information industry, but also the technical progress for the benefit of society for the benefit of the people reflect.This paper takes China Mobile company as the research object, research companies adapt to internal and external environment of triple play background, using the theory and methods of competitive strategy and SWOT analysis, to explore how companies respond to future market competition to survive and strategic responses to sustainable development. By China Mobile triple play adaptation strategic positioning, strategic focus, strategic step for China Mobile’s strategic adjustment. Guaranteed by the organization, the regulatory system security, sustainable development aspects for the implementation of the protection strategy to provide protection. |
