Based On The SWOT Method Of Jiaxing City Farmers’ Professional Co-operatives Development Research

Farmer cooperatives connect small farmers and large market as a bridge. It is an important way to improve the organization of farmers and increase farmers’ income.Prenatal farmer cooperatives by providing production, which deliver and provide technical guidance, counseling, the post market information, and parts of the acquisition of agricultural members to reduce production risks. The cooperatives reduce production costs, improve the quality of the pruduct and further increase farmers’ income.Although since July 1,2007, "Chinese Farmer Cooperatives Law", Jiaxing farmer cooperatives’development of the external environment continues to improve, the rapid development of cooperatives. However, up to now, Jiaxing City Farmer Cooperatives’participation rate is not high, farmers’cooperative driving ability is not strong, which severely restricted the further development of Jiaxing cooperatives. Therefore, the study by the SWOT method development direction of Jiaxing farmer cooperatives by analyzing internal strengths Jiaxing farmer cooperatives currently encountered in the process of development, internal weaknesses, external strengths, external weaknesses, through field research, and the corresponding development strategy. The right choice for farmer cooperatives development strategy to promote the importance of having a healthy and rapid development of cooperatives.On the basis of theoretical research, it develops specialized farmer cooperatives now combined with the actual conduct in-depth study. Full five chapters: The first chapter introduces the significance and the basic purpose of the study of this topic, current research through research, study the theory of this study to determine the thinking of possible innovation were introduced, and according to the research and conception actual needs, identify research methods.The second chapter is to research main course of development of agricultural cooperatives Jiaxing, current situation, problems and measures. Organization of farmers’ professional co-operatives development subject, analyzing the major stakeholders and external stakeholders, provide background and theoretical support for the following research.Chapter III is based on SWOT farmer cooperatives Jiaxing Development Strategy. From the internal advantage, disadvantage, internal external advantages and external disadvantage four aspects of in-depth analysis of the current development situation of farmers’ professional co-operatives of jiaxing city.The fourth chapter, through strategic analysis, put forward the development direction of jiaxing specialized farmer cooperatives and development strategy. Using analysis four strategic choice:SO strategy, ST strategy, settlement strategy, WT strategy.