Research On The Development Strategy Of Creative Tourism Industry Culture In Songxi County

Songxi County Department of Zhejiang, Fujian and Jiangxi provinces at the junction region, East Lin Qingyuan County of Zhejiang Province, with regional location advantages, the South and Jian’ ou, West Lian Jianyang, North adjoin Pucheng, is Fujian Province, leading to the inland areas of the main channel and an important platform for the Yangtze River Delta region of the connection is on the west side of the Straits "green hinterland development and the building of" Wuyi tourism circle "is an important node in the city. But the overall level of economic development lags behind, facing the adjustment of economic restructuring and structural optimization. Cultural and creative tourism industry as an important new industry, can promote industrial structure optimization and mode transformation, has the role of promoting regional influence and competitiveness, which as a new industry, has become an internal power to promote economic development in some areas. Therefore, through studying the development strategy of Songxi County Cultural and creative tourism industry, not only has the important theoretical significance, but also has practical significance.Through the analysis of the relevant literature of domestic and foreign cultural and creative tourism industry, the basic theory of cultural and creative tourism industry is defined, which provides theoretical support for the development of cultural and creative tourism industry in Songxi county. The advantages, disadvantages, opportunities and challenges of the development of cultural and creative tourism industry in Songxi county were analyzed by SWOT analysis method. The strategic focus and strategy were defined, and the strategy of developing the cultural and creative tourism industry in Songxi county was summarized. Songxi County sword painting porcelain culture, culture, culture, farming culture, traditional folk culture and ancient residential building culture and other local historical and cultural resources, cultural tourism resources for the overall planning, make full use of all kinds of media, network Songxi County Cultural and creative tourism image, Songxi county cultural creative tourism image, innovative folk experience, cultural and creative tourism brand and product, Songxi County construction become the channel West Bank has a certain degree of visibility and influence of creative tourism commodity concentration and folk art concentrated experience.Finally, through the above research and analysis, summary experience, to provide countermeasures and suggestions for the development of cultural and creative tourism industry in Songxi County, Songxi county to accelerate the cultural transformation and creative development of the tourism industry.