Research On The Construction Of Hunan Flower Industry Innovation System

Flower industry is one of the most dynamic industries in the world today, has been hailed as a "sunrise industry". In recent years, the development of Hunan flower industry is facing fierce competition at home and abroad, the innovation of the industry has become a directive factor of regional economic development. The establishment of a set of perfect flower industry innovation system and the increase of the core competitiveness of the industry can make the flower industry in Hunan province on the path of healthy and sustainable development.Hunan’s horticulture is a new industry which started to develop from the cultivation of green seedlings in the early 1990s. However, as a big agricultural province, Hunan lacks famous brand flower products with local characteristic. The flowers sold on the market have been dependent on outside production all the time. Compared with Yunnan, Guangdong, Zhejiang, Jiangsu, Henan, Beijing and other provinces and cities, Hunan is still in a relatively weak position.Actually green seedlings flower industry industry, cut flower production industry has not yet formed.Based on the full analysis on the development of flower industry in China, and mainly through the method of literature analysis combined with field investigation, this thesis has mainly carried out investigation and study about the present situation of flower industry in Hunan province, meanwhile made field researches on the competent authorities of flower industry,flower leading enterprises, flower trading market, scientific research institutions and the farmers,and so on. The investigation and study results show that Hunan flower industry has certain good conditions, which mainly manifest in the rich plant resources, sufficient labor resources, the emphasis attached by government and the advantage from policy support.The development of Hunan flower industry has certain good foundation, but still remains some main problems as following:(1) The backwardness of production is embodied in small production scale, decentralized operation, weak infrastructure, backward production mode, and homogenization obvious features; (2) On the side of circulation,the construction of flower market is imperfect,and the market information is asymmetrical, the market service system and logistics system is not sound, competition is out of order; (3) In terms of sales and consumption, on the one hand, the sales model is characterized by simple buying and selling, and is still an integrated marketing way which is based on the flower market, on the other hand, the overall consumption level is low, and consumption idea is still backward; (4) On the side of scientific research, there is a lack of strong support system of science and technology and employees with professional and technical ability. These problems and the insufficiency seriously restrict the development of flower industry in Hunan.Aiming at the existing problems, this paper puts forward a set of perfect flower industry innovation system and build the innovation system from three links,namely the production, supply and sale of flower. Briefly said as follows:(1) the production of flowers:realize flower production’s specialization (namely, a flower production unit or a flower farm specializes in the production of one certain kind of flower or one specific variety of one kind of flower), standardization, production management informatization and establish their own production system;(2) the supply of flowers:establish a distinct, reasonable-structured and completely functional market circulation system, and strengthen the construction of flowers production, logistics and market infrastructure. At the same time, set up sales outlets in each dense urban residential district, and provide door-to-door services;(3) the sales of flower: increase the propaganda of flower culture and knowledge, change the notion of buying and selling, provide after-sales service, change buying and selling into services, guide flowers consumption, lead the flowers to get into the ordinary people family in the form of ordinary goods, boost the masses’enthusiasm of love for flowers, and pull up flower consumption.