Research On The Usage Of The Balanced Scorecard In The Performance Evaluation Of Ninghai Credit Cooperatives Association

In our countryside, and is currently still using the traditional performance evaluation system to assess the performance of the financial sector employees, for non- financial performance aspects Comment insufficient attention. With the development of market economy and the deepening of reform and opening up, exacerbated by rural banks, agricultural banks, small loan companies and other financial competition between enterprises, particularly in large cities into the rural financial enterprises, the development of primary market, greatly challenge the development of China’s rural credit cooperatives, the traditional employee performance evaluation system in pursuit of a single financial goals difficult to adapt the development of rural credit cooperatives. Rural credit cooperatives current management level position and future projections are management level in many non-financial indicators as the basis. This requires credit management in the business process management should pay attention to innovation and technological innovation, while also taking into account the analysis of employee performance and customer care needs change, so can the financial firms in the market competitiveness can be improved. Balanced Scorecard based on financial, customer, internal business processes, learning and development four angles to the core vision and strategy for implementing integrated enterprise performance measurement and evaluation, breaking the traditional performance evaluation system in pursuit of a single financial objectives limitations, to solve the traditional financial reporting exist many problems that can be driven by elements of future results accurately communicated to the company ’s management, meanwhile, also through to customers, internal processes, employees and other investments make the new shareholder value can be achieved. This study is the first in Ninghai County Rural Credit Cooperative Union introduced the Balanced Scorecard employee performance appraisal system, first of all, for a full exposition of performance appraisal, introduced the Balanced Scorecard and other related concepts, and then, at the conclusion of the domestic and foreign similar to this study’s main research progress. In this paper, Ninghai County Credit Union and its staff performance appraisal system as the main point of relying on Ninghai County Credit Union staff performance appraisal problems were summarized and analyzed the causes and, finally, from the balanced scorecard indicators, balance scorecard dimensions, performance management targets three main decomposition analysis and elaboration. To improve the rural grass-roots financial markets Ninghai performance appraisal system foundation.