The Tourism Competitiveness Of Leshan City

Along with our country economy’s steady growth and the continuous improvement of people’s living standard, tourism has gradually become one of important way of life and leisure. The regional tourism competitiveness research, the foremost field of modern tourism research, since the 1980 s has been the hot topic of tourism academic circles at home and abroad. In recent years, with the high-speed development of China’s tourism industry, the rapid growth of the local tourism investment between regional tourism competition is increasingly fierce, the regional tourism competitiveness research has received extensive attention of academia. Leshan tourism resources are rich, but most of insufficient funds, backward service facilities, lack of human resources, the tourism industry between not harmonious factors, such as resource advantage did not translate into industrial advantage. In order to improve the leshan tourism comprehensive competitiveness, find the breakthrough point of the leshan tourism competitiveness, the article analyses the leshan tourism competitiveness. Based on collecting relevant statistical data, on the basis of predecessors’research achievements, and regional economics, diamond model, and so on as theoretical basis, mainly using the five factors of the competitiveness of the porter diamond model analysis, it is concluded that the basic situation of leshan tourism comprehensive competitiveness, further discusses the leshan tourism competitiveness overall strength, and finally put forward corresponding countermeasures, in order to develop tourism competitive advantage, leshan tourism competitiveness, realize the rise of the leshan tourism economy and the rapid development of tourism.Sources are rich, but most of insufficient funds, backward service facilities, lack of human resources, the tourism industry between not harmonious factors, such as resource advantage did not translate into industrial advantage. In order to improve the leshan tourism comprehensive competitiveness, find the breakthrough point of the leshan tourism competitiveness, the article analyses the leshan tourism competitiveness. Based on collecting relevant statistical data, on the basis of predecessors’ research achievements, and regional economics, diamond model, and so on as theoretical basis, mainly using the five factors of the competitiveness of the porter diamond model analysis, it is concluded that the basic situation of leshan tourism comprehensive competitiveness, further discusses the leshan tourism competitiveness overall strength, and finally put forward corresponding countermeasures, in order to develop tourism competitive advantage, leshan tourism competitiveness, realize the rise of the leshan tourism economy and the rapid development of tourism.