Study On The Government Behavior In The Development Of Intangible Cultural Heritage Tourism In The Tarim Region

Intangible cultural heritage is derived from the traditional culture of the peoples of precious memories, to be able to nourish the human soul in the world, should be cherished spiritual wealth, it has a unique value to human survival and development. Intangible Cultural Heritage Tourism is a kind of non-material cultural heritage resources as the basis of tourism activities. Intangible cultural heritage tourism as a tourism activity, with total tourism industry linkage, involving a variety of Stakeholders in its development process, which the government is a key subject, it’s "as" and "not as " For the development of the intangible cultural heritage tourism plays a vital role in positioning its role well, in order to make it fully play its proper functions, thus promoting the development of good non-material cultural heritage tourism.To define the boundaries of good government behavior in social and economic activities in this behavior, we must first understand the characteristics of this tourism activities: on the one hand, the intangible cultural heritage tourism as a tourism activity, its development and tourism activities in the broad sense there certain commonality; on the other hand due to the development of intangible cultural heritage tourism industry tourism plurality mission off than the general sense, that is, the protection of intangible cultural heritage and living state, which makes the study of the Intangible Cultural Heritage Tourism Government behavior has a certain personality. In this paper, to the intangible cultural heritage tourism development in Central Tarim area governments conduct research, the first of Tarim region Intangible Cultural Heritage Tourism Resources conducted a general description and evaluation, found the ring Tarim region has a large number of very high culture value, economic value and social value of intangible cultural heritage tourism resources. Next to the work done by all levels of government currently in the initial stages of the Intangible Cultural Heritage around Tarim Basin region tourism development carried out in detail, to see their efforts. Then select the Kashi region as a case study, through fieldwork, interviews and questionnaires manner, to ring the Tarim region of the intangible cultural tourism development in the government conduct an objective evaluation we found that the work done by the government still cannot meet the public and the objective needs of the market. Finally, through the preliminary conclusions of the study are summarized, pointing out at this stage of tourism development in Central Tarim government behavior problems and address these issues the corresponding optimization measures and suggestions.The purpose of this study is the intangible cultural heritage through tourism development in Central Tarim area governments conduct research, identify problems, propose countermeasures and suggestions, resulting in heritage protection and good ring Tarim region valuable intangible cultural heritage while promoting Relying on the sustainable development of its tourism industry.