Case Study On Development Strategy For Changchun King Technology Company

In the past ten years, the rail transit industry has experienced rapid and rapid development. High speed rail, motor car, maglev, subway and other terms more and more appear in public life. Rail transport industry development not only promote China’s high-speed rail economy, stimulating domestic demand, increasing employment opportunities. And improve the national high-speed rail transport network, to achieve the national rail transport sixth times, led the development of the city along the road. At the same time, open the high iron diplomacy, the state through diplomatic channels, the Chinese rail transport vehicles and infrastructure, exports to foreign countries, to increase foreign income, and closer ties with the trading country.Keying in this environment and grow stronger, on the one hand has a advantage of other industry does not have the broad market prospect and the rapid development of the industry, on the other hand also faces of rail transit industry continues to mature and increasingly fierce competition in the market. In the face of this situation, the company will seize the keying brought opportunities from external environment, also to analyze the threat. To sum up and give play to their own advantages, but also to understand and improve their own weaknesses. In foster strengths and circumvent weaknesses, and constantly open up market and business at the same time, and actively improve the product quality and technological strength, build in line with the requirements of the industry’s core competitiveness.Based on this background, this paper takes Changchun Coimbra lean Technology Co., Ltd. as the case, the company development strategy research and analysis. First makes a comprehensive introduction and interpretation from different angles of performance, customers, products and services, competition of Coimbra company. A detailed review of the development process, summed up the king, king company in the development process of the existing problems and difficulties. To provide the basis for the follow-up to develop strategies from multiple perspectives. Secondly on the company’s external macro environment and industry environment were comprehensive analysis, summarized the keying company is now facing the external opportunities and threats. At the same time, from the aspects of enterprise resources, human resources, organization and management, technical resources, marketing capability of keying company currently has advantages and disadvantages. According to the external environment opportunities and threats, and internal environment of the advantages and disadvantages, through the SWOT analysis, proposed the keying company should adopt so dilated long-term development strategy. In order to meet the long-term strategy, and further puts forward the strengthen strategy, diversification strategy, integration strategy for company of the medium-term development strategy, and focus strategy, cost leadership strategy, differentiation strategy, allow the company to establish a strategic competitive advantage in the market in the short term. On the basis of detailed analysis and interpretation of each strategy, the specific implementation plan of the strategy to meet the objectives and requirements of the company is formulated. Put forward the first team in the marketing strategy of the implementation of competitive strategy, the development of the operational team to support the first team logistics support strategy. To ensure the smooth implementation of various strategies, and the effectiveness of the implementation of the strategy.Now in the equipment manufacturing industry, a large number of similar enterprises and coimbra. From the case analysis, we can see that the keying companies are now facing problems, as well as other same type enterprises facing the problems. I hope the company Coimbra through experience and method to resolve the problem of accumulation, have some inspiration to other enterprises.