D Company Merger And Acquisition Strategy Research

The rapid development of economy brings more opportunities and challenges in industry field, many companies begin to introduce new project, requiring companies in developing pay attention to intensify investment in infrastructure construction, to ensure that their comprehensive ability can be in conformity with the changing market conditions require. In building materials industry, for example, the cement business in the fast development of market economy environment, but the resulting problems such as vicious competition, such as excess capacity is also increasingly prominent, and advocate energy conservation and environmental protection concept, existing state of the cement industry to bring greater pressure. In this context, we must consider the transformation of the mode of operation and development, through the form of merger, acquisition and reorganization makes the enterprise to expand the overall size, for the enterprise development to bring more vitality. This article mainly in D company, for example, on the basis of the theory of merger and acquisition strategy and so on, put forward the corresponding way of merger, acquisition and reorganization, the purpose is to analyze and summarize the successful experience of D company merger and acquisition strategy. Study is the first study of the paper research background and meaning, on this basis, according to previous scholars to study and put forward the relevant theories of enterprise m&a and the concept and so on. Secondly combined with the external environment and internal environment D company, analyzing the current development strategy and the choice of merger and acquisition strategy. According to the D company of the current development situation, and summarizes the process of mergers and acquisitions, motivation and results.Through D company merger and acquisition strategy research, to learn about the related m&a strategy, strategy of whole enterprise development train of thought is more clear, the play of enterprise economic advantage and upgrading of industrial structure is of great significance. At the same time, also mentioned in the merger and acquisition strategy to the enterprise of the integration of internal and external advantage, can bring new vitality for enterprise development, for the enterprise in the fierce market environment to create a more competitive advantage.