Research On Group Type Real Estate Business Internal Collaborative Management Method

In recent years, with the development of economic construction, real estate enterprises are development in the direction of collectivization, scale, standardization, internal and external environment of rapid change to the group of real estate enterprise internal management put forward new challenge, the collaborative management pattern as one kind of emerging modern management mode, to the group of real estate enterprise internal management improvement played a positive role, through the research and application of collaborative management model can effectively solve the problem of group encountered in the real estate enterprise internal management.This paper according to the group of real estate enterprise internal and external environment, organization and business form the aspects of characteristics, combining the theory of organizational management, collaborative management theory and business process reengineering theory, from the organization’s resources, business cooperation, work together, together four aspects to the group of real estate enterprise internal collaborative management pattern research, investigate the optimum path of its internal management, looking for collaborative group property management mode in the enterprise application methods, and through informatization means as the tool of collaborative management to the ground, help group real estate enterprises to achieve systematic management, process standardization, unification of resources, information sharing, so as to optimize the internal management mechanism, to create enterprise value management.Throughout the domestic and foreign related research about the enterprise collaborative management, found that scholars in collaborative management of the enterprise application has a certain way, but with information technology as tools for the collaborative management theory of concrete implementation method of the study is less, especially the lack of coordination management group of the real estate enterprise internal information tools to design and implement method.In this paper, combining the collaborative management methods and information technology tools, research group of the real estate enterprise internal management the effective path of ascension.On the scale development of real estate enterprises and management optimization has important practical significance.