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The Development Strategy Research Of Shen Zhen CX Company

Posted on:2017-03-22Degree:MasterType:Thesis
Country:ChinaCandidate:G F ZhuangFull Text:PDF
GTID:2309330485465163Subject:Business management
Abstract/Summary:PDF Full Text Request
Small and medium-sized enterprises made great contributions to the development of ShenZhen. Small and medium-sized enterprise group mainly small and medium-sized technology-based companies, the small and medium-sized enterprise of science and technology have common mechanism flexibility, dare to spell a worker, the innovation advantages of inclusive and also widespread horizons narrow, low technical content, the financing difficulties, policy constraints. Was established in September 2007, the CX technology is a member of the small and medium-sized enterprise of science and technology, with the small and medium-sized enterprise of science and technology widespread plagued with problems. In the increasingly competitive market environment, in the face of the Internet era of big data opportunity, CX technology how to choose suitable for their own development strategy, so as to get rid of industry, is a focus in the study of this article.This paper through the analysis and the existing research results both at home and abroad and the related theory of CX in ShenZhen technology as the research object, analyzes the CX company development present situation, for the company’s basic situation, the present status of human resources is analyzed, it is concluded that the company is currently the problems existing in the development process.Then,through the PEST analysis, porter five methods of model analysis for CX company internal and external environment on the thorough analysis, conclude that CX companies are now facing opportunities and threats, deeply understand the advantages and disadvantages of enterprises.CX company may based on this, puts forward the development strategy, and then clear the CX technology company, Shen Zhen development strategy of constructing principle and target, established accord with the actual situation of CX technology company development strategy. Finally, put forward the strategic goal of guarantee the smooth implementation of a series of measures. In this paper, based on the research of the CX technology development strategy, aimed at CX technology companies, for example, put forward in the current tough market environment, new direction and new train of thought on thedevelopment of small and medium-sized science and technology enterprises, for the majority of small and medium-sized technology-based enterprise development strategies play a certain reference function.
Keywords/Search Tags:Science and technology enterprises, Development strategy, Michael Porter’s Five Forces Model
PDF Full Text Request
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