The Study On Gansu Province Tourism Industry Competitiveness Based On The Comparative Perspective

In recent years, tourism industry has gradually developed into a key industry and the leading industry, which plays an im portant role in the developm ent of national economy. the provinces pay m ore and more attention to the development of tourism industry in China, the tourism competition has become increasingly fierce. With the increase of the tourism competition, the research on regional tourism competitiveness is increasingly concerned by the academic circles, but the studies on tourism regional competitiveness are still at the beginning which need continuous development.Gansu Province with wild land resource, long rich history and rich tourism resources, after m any years of developm ent, the tourism industry has m ade some achievements. However, the resource adva ntages could not transform into economic advantages well, tourism industry develops slow relatively and overall level is not high. In this paper, according to the actual situation of Gansu province, draw lesson s from domestic and f oreign scholars study, comparing the com petitiveness of provinces, municipalities and autonomous regions in China and m aking systematic review and analysis of regional tou rism industry competitiveness from the view of province. Firstly we try to build a model of regional tourism industry competitiveness on the basic of industrial com petitiveness models from domestic and abroad with the theoretical knowledge of tourism, economic and management, and create a comm ent index system of regional tourism industry competitiveness follow certain principles Secondly,selecting the relevant data of 31 provinces, municipalities and autonomous regions, from the views of basis com petitiveness, reality competitiveness and environment supportive, using the factor analysis method, comparative analysis, quantitative analysis and sorting com petitiveness of the tourism industry in 3 1 provinces, municipalities and autonomous regions. the competitiveness of the tourism industry in Gansu Province were analyzed and objective evaluation, By analyzing, we clear the problem s exists in the devel opment of Gansu tourism industry. The development of tourism resources is extens ive, and the tourism product structure is single.Less travel professional pers onnel, the low quality of the team.T ransport facilities and scenic inadequate facilities, poor access ibility. Tourism enterprise scale is small, low level of com petitiveness.Economic foundation is weak, the natural environment is bad, the environmental support is insufficient. Finally, putting forward some countermeasures which includes Mi ning resources potential, m aking tourism products in an all-r ound way,attach importance to the cult ivation of tourism talents and improving the quality of talents,S trengthening the construction of touri sm infrastructure, improving the tour ism transportation system, I mproving enterprise management level, and enhancing the ef ficiency of enterprises,Adhering to the development and protection of equal im portance, creating a good tourism environment. toward industrial developm ent of Gansu province in order to enhance the level of the reg ional tourism industry co mpetitiveness in Gansu Province an d achieve prosperity development of Gansu Province.