Research On The Construction Of Enterprise Culture In Yantai Rural Commercial Bank

With China’s accession to WTO, the gradual liberalization of the national financial sector, foreign financial institutions have begun to enter China, gradually increasing banking competition in the fierce competition in the market, Yantai rural credit cooperatives gradually develop and grow, and the shareholding system reform in 2013, We have made considerable progress. But in the long process of development, Yantai, rural commercial banks focus on economic efficiency more emphasis on cultural construction deficiencies, how in the competitive process, to achieve long-term and healthy development, has become placed in Yantai, rural commercial banks in the development process an important topic.In this case, in recent years, Yantai, rural commercial banks to seek the root causes driving force for development, increase enterprise culture construction investment, accelerate the development of its business at the same time, and gradually establish a good corporate culture, at the same time, all aspects of this excellent cultural thought also inspired Yantai rural commercial bank in the fierce market competition to seize the opportunity to accelerate development. However, the corporate culture is not static, rural commercial banks Yantai cultural construction companies also need to advance with the times, in the test of the market, and innovation, accelerate development.This paper focuses on the concept of corporate culture, content, features, functions and other basic theory, the importance of modern commercial bank’s corporate culture, understand the theoretical basis of domestic and foreign construction enterprise culture. Then describes the current situation in Yantai Rural Commercial Bank corporate culture, we analyze the issues Yantai rural commercial bank in the building of enterprise culture in the presence of the proposed Yantai rural commercial banks in the future building of enterprise culture measures. Include the following aspects:First, build a "people-oriented" enterprise culture system, the second is to build an effective corporate culture propagation mechanisms, third is to improve personnel selection, training efforts and methods, the four original assessment is to improve the mechanism, Fifth, to achieve unity and organic unity differences, inheritance and innovation to further enhance the level of enterprise culture construction Yantai rural commercial banks, the Bank promoting healthy and rapid development, thus providing for the construction of other commercial banks cultural enterprises learn from experience.