Research On The Corporate Culture System Of Xinzheng Rural Commercial Bank

Where there are enterprises and enterprise management,there are corporate cultures.Throughout the development history of successful enterprises,there is no exception to the profound precipitation of their own cultures.Along with the continuous development of global economic integration,trade and investment liberalization,China's export-oriented economy keeps growing,and the content and extension of competition among enterprises are also deepening.The development of economy and society puts forward higher requirements for the development of enterprise culture.Since 2014,the financial industry has been under increasing downward pressure of the economy,and financial risks have become increasingly prominent.Under such circumstances,as a local bank rooted in a county-level city,Xinzheng Rural Commercial Bank bucked the trend and became an excellent representative of local commercial Banks.Throughout the development of xinzheng rural commercial bank,its strong corporate culture has always provided an inexhaustible driving force for the development of the enterprise.Due to the precisely adhering to this cultural concept that the enterprise has shown extremely strong vitality and centripetal force.This paper targets the culture construction of Xinzheng Rural Commercial Bank as the research object,adopting literature analysis,individual interviews and questionnaire survey research as main research methods,firstly,starting from the researching background of enterprise culture at home and abroad,this paper summarizes the present situation of the domestic and foreign enterprise culture research,and expounds the importance of enterprise culture research and the research content and methods.Secondly,it elaborates the related concepts of corporate culture theory,introduces the content and structure of corporate culture,and analyzes the role of corporate culture and its relationship with corporate development.Again,Conbining with the theory,this paper makes in-depth study,sorting,analysis and research for the corporate culture of Xinzheng Rural Commercial Bank.closely adhering to the establishment,evolution and development process of Xinzheng Rural Commercial Bank,It figures out the present situation of this bank's enterprise culture,summarizes the corporate culture vitality,highlights,originality and core advantages under the background of a certain time,certain areas and the special folk characteristics,Furthermore,along with the relevant research,the paper reinforces the insight to the cultrual constrution of Xinzheng Rural Commercial Bank,and analyzes the shortcomings in the course of its cultural construction,which are mainly concerned with that the enterprise culture system is not sound,enterprise culture can't fully fit for the enterprise development stage,lacks of "soft environment" construction of enterprise culture and enterprise culture has regional development bottlenecks,then makes further analysis of the causes behind the problems,which can be concluded as follows: the middle-level managers and employees pay insufficient attention to the construction of enterprise culture;the construction of enterprise culture is not closely integrated with enterprise strategy;the purpose and content of the construction of enterprise culture are relatively single;the construction of enterprise culture lacks system guarantee and other deep-rooted reasons as well.Finally,based on in-depth analysis of the problems and combined with the actual situation,this paper puts forward suggestions and proposals for the enterprise's corporate culture construction,mainly to build corporate culture in line with the enterprise's development vision,strengthen the construction of talent team,intensify the enterprise culture "soft environment" construction and other specific countermeasures.Through the research and in-depth analysis of the corporate culture construction of Xinzheng Rural Commercial Bank,the author hopes to further improve the enterprise's understanding of the importance of the construction of corporate culture system,and provide some reference for the construction of corporate culture of Xinzheng Rural Commercial Bank,so as to promote the enterprise to continuously improve the construction of corporate culture and achieve sustainable and healthy development.Meanwhile,the research on the corporate culture of Xinzheng Rural Commercial Bank will further enrich the content of corporate culture in the financial industry.