Research On Enterprise Culture Construction Of R Rural Commercial Banks

China's economic development has entered a stage of comprehensive and rapid growth,and all kinds of domestic industries have been fully developed.Rural commercial banking has benefited from it,with double growth of scale and market.At the same time,it has also helped the national economic construction to resist all kinds of risks and pressures brought about by the complex changes in the international economic market.However,behind the development opportunities,there are often industry risks that may break out at all times.In recent years,the domestic banking industry has experienced blowout development.In addition to the support of economic external forces,the most important thing is that the major banks continue to promote the improvement of their comprehensive strength through the innovation of corporate culture.However,because the transformation of domestic rural commercial banks from rural credit cooperatives and cooperative banks,etc.,the corporate culture of rural commercial banks has been influenced by collective system and historical factors for a long time,it is relatively old and rigid,and can't play the role of guiding enterprise reform and innovation and condensing popularity.It must be optimized and improved in time to help rural commercial banks better enhance their core competitiveness,escort in the fierce competition in the industry.This paper takes the actual development of domestic rural commercial banks as the research background,takes the enterprise culture construction of R Rural Commercial Bank as the research object,through in-depth analysis and research,it helps R Rural Commercial Bank to design a set of scientific corporate culture optimization strategies to thoroughly solve the corporate culture crisis of R Rural Commercial Bank.First of all,the paper starts from the current situation of R Rural Commercial Bank corporate culture,show the current status of its corporate culture,and then carries on the collection and collation of domestic and foreign corporate culture related literature and theoretical methods.Based on these advanced theoretical knowledge,this paper analyzes the enterprise culture of R Rural Commercial Bank,finds out the root cause of the enterprise culture crisis of R Rural Commercial Bank,and finally establishes a set of suggestions and countermeasures for the optimization of enterprise culture of R Rural Commercial Bank.