Enterprise Strategy Innovation Research Based On The Internet

Dominated by Internet technology in the new round of technological revolution breeding rise, the Internet gradually step become the driving force of economic growth, the Internet innovation mode changes profoundly changed people’s way of life, promote the progress of the society. Internet closer to our social distance and reduce the area of my life, the impact on the global society is more and more become the complex effects; At the same time, the international community urgently need to be seriously looking for a job, achieve win-win situation. In addition to the Internet itself have online game, mobile applications, the emerging social, video, Internet industry, especially the mobile Internet is also speed up the penetration and reform of traditional industries; Internet e-commerce is to display in addition to the development of the great imagination, how to make use of the Internet is becoming a problem to be solved all of the traditional industries, the combination of the Internet and traditional industries has given rise to a new platform. Therefore, the enterprise in the face of the impact of the Internet is unprecedented; Strategic management, making the traditional strategic management theory fails to explain and guide the enterprise existing some competition strategy and behavior. After the Internet to grow and change pattern, mainly is the strategic competition; So, study on the Internet enterprise strategy innovation is especially meaningful, incorporate the thinking of "Internet +" more important, in the range of strategic decisions with creative strategic thinking to look at the Internet now and the future of economic activity, is each enterprise one of the key change thinking. Paper summarizes the existing research results, we, have a research on enterprise strategy innovation mainly aimed at the traditional enterprise organization, enterprise culture, organizational change, the Angle for the study of strategic transformation theory, the enterprise strategic management is the most area of concern in the current Internet practitioners, and the Internet less the social hot spots as the research Angle of view, but from the development strategy of the starting point of the Internet research firm, better the status quo of corporate practice, also helps to practical problems and the difficulties of lifting and management; Enterprise strategic innovation should better experience for consumers, employees and suppliers as a real partner, create more value for the society and create more efficient ways of operating. Make the strategy of innovation, change of enterprises have effectively guide the practice. The comprehensive analysis on the Internet enterprise strategy, reform and opening up the value chain system,builds up the platform, will help examine itself with traditional enterprise, help enterprises to identify, industry and social environment. We close ties to the current social hot spots, fromInternet companies as the research starting point, the traditional enterprise break through ego,pursuing new and change, let the traditional enterprise in the process of transformation to absorb the nutrition and essence, selected topic has strong practical significance and social significance, has a good guiding significance to practical work, also has the strong on the development of the theory of forward-looking.