Research On Marketing And Operation Strategy Of WCS Company’s Mobile Crowdsourcing Products

With the development of the Internet, mobile intelligent devices have penetrated into ev eryone’s daily life, so that the public’s way of life, work has changed a lot, some concept as: crowd sourcing, crowd funding, Internet Finance, share economy is also an endless stream. In this paper, I select a new concept-the more segments of the industry in the field of mobile crowd sourcing to study.Mobile crowd sourcing means the mobile Internet platform offer the offline mission And brand promotion tasks to the public with a low cost way to connect companies and users. Millions of smart phone users can work in the time to buy things or go shopping in the leisure time to complete a simple task, and thus get a commission. These tasks include retail inspection, consumer research, paid advertising, promotions, etc.First of all, this paper describes the industry, China’s research consulting (traditional, on line) overall industry scale (industry output and income), growth rate, breakdown pattern, development trend. WCS company in the industry segments of the specific circumstances, size, growth rate, the development trend. Relevant policies and companies in the industry policy advantage is briefly analyzed, and expounds the factors influencing the development of the industry of WCS company.Secondly, in retrospect of the development of recent years crowd sourcing industry, profits from the overseas crowd sourcing growth experience, combined with WCS company’s actual situation, explore mobile crowd sourcing company strategy development And implementation, through a small and micro enterprises in all sectors, including:the implementation of the strategy of R&D, sales, marketing, human resources, etc.. Get the key variables by analysis on real data, that the company in crowd sourcing industry can break through a tight encirclement won the development and expansion.Mobile crowd sourcing industry at the first is mobile internet industry, and if you want to survive in the development of the internet must meet its objective law:User lifetime value (LTV) is greater than that of single user acquisition costs (CPA), Otherwise it is a false proposition, simple burn model is not sustainable; In addition, the platform is composed by many crowd sourcing tasks, the success of the platform is composed by many single Crowd sourcing mission success accumulation, single crowd sourcing mission accomplished largely by these three parts:The difficulty of the task, The degree of trust of users to the enterprise, the paid by users. This article focuses on how to achieve crowd sourcing platform LTV>CPA and the three parts proportion when single task successfully completed.Finally, I make a brief analysis about WCS company in the capital market financing, and find out the general pattern and valuation formula about Internet companies in the capital market, take WCS company as a general internet company to analyze its life cycle, for the same type of companies to be used for reference.