Research On The Marketing Management Strategy Of LY Real Estate Company

China’s real estate industry as a pillar industry is an essential part of national development. With the national policy, the real estate market macro environment and enterprise internal environment change. Real estate enterprises to market competition more and more incentive, The fundamental change of enterprise competition rules. It is necessary and important to design a management model for the development of local enterprises. Marketing is the fundamental of real estate development company, Good operation mechanism and management technique is the key point to ensure the competitiveness of every real estate enterprise. It is the fundamental of the long-term advantage and the sustainable development of the enterprise.In this paper, the existing problems of marketing management are the common problems in the domestic real estate enterprises. For most of the existing problems in the real estate sales oriented business managers have a certain inspiration and guidance.This paper takes LY company as the research object, main LY from the perspective of the sales management of the real estate sales team management issues in-depth ana LY sis, From the perspective of changing the existing management mechanism, a more efficient marketing center management model is proposed. And further design the marketing center management system of the rules.First, the paper introduces the mode and current situation of LY company’s marketing management system. Points out the problems in the marketing management of the company, such as system, team, customer management, knowledge management, resource management, cost management and so on. On this basis, the paper expounds the current market positioning of LY company, and introduces the problems of the company because of the lag of management and the impact on the sales performance and market share. The company pointed out that based on the existing project management system problems, and these problems are be arranged. Second, in view of these problems, this paper the strategic development of LY company. Points out the importance and necessity of the establishment of marketing center, from the angle of system management, process management, customer management, resource management, knowledge management, cost management, etc., it is recommended to further establish the whole marketing system, to explore a more effective management mechanism.