Research On Exploring The Formation Factors Of Youth Entrepreneurship Satisfaction And Behavior Intention

The entrepreneurship was the endogenous power for economic and social sustainable development, as well as the main source to create jobs, moreover the primal power for industrial upgrading and social transformation. In order to promote entrepreneurship, especially the youth entrepreneurship, administrative institutions, relevant departments of universities and civil organizations which carry out the business support has set up mentor team for entrepreneurial youth to provide "one to one" or "one-to-many" guidance services.Some studies suggest that entrepreneurship mentors possess abundant experience, knowledge and resource of starting-up business, the youth entrepreneurs may benefit from many types of different outcome. So, in the practice of the entrepreneurial guidance services, whether the teachers played the best guidance effectiveness, those guiding behavior can meet the rising expectations of youth entrepreneurship or not and whether the young entrepreneurs endorsed the guidance behavior? Therefore, this article will stand in the position of young entrepreneurs to feed back mentors guidance services. Through exploring the youth entrepreneurship satisfaction formation process to build a "bottom-up" entrepreneurial mentoring performance feedback system, so it has theoretical reference value and practical significance for entrepreneurial guidance mechanism to improve the service quality, improvement the guidance mode, enhance the guidance levelOn the basis of literature research and preliminary interviews, research preliminarily established youth entrepreneurship satisfaction index system of forming path (including four latent variables,37 measurement item) and satisfaction results effect (behavioral intention) index system (including two latent variables,10 observation variable), paying ateention to the path of youth entrepreneurship anticipated, entrepreneurial guidance quality, entrepreneurial guidance value and discussing the relationship between entrepreneurial youth satisfaction, young pioneering youth satisfaction and behavioral intention is analyzed and put forward the corresponding theoretical model and research hypothesis.This study taking 172 youth entrepreneurs who are supported by China youth entrepreneurship program (YBC) Mianyang office for 7 years as investigation object and then using the factor analysis and structural equation model reveals the influence of youth entrepreneurship expectations, guidance quality, guiding value on satisfaction formation mechanism and its behavior. The results showed that:the youth entrepreneurship expectations through the guidance quality perception effect on youth entrepreneurship guidance value perception which affect their satisfaction; Second, the pioneering youth expected has a positive effect on guide value perception, guidance quality perception also has a positive effect on youth entrepreneurship satisfied, however, the youth entrepreneurship expected impact on youth entrepreneurship satisfaction failed the inspection path; In terms of youth entrepreneurship behavioral intentions, satisfaction has significant negative effects on young complain, but has significant positive effects on youth loyal, in addition, there is also a significant negative impact relationship between youth complain and youth loyalty. In the end, pointing out the specific measures to improve the quality of entrepreneurship, promote the satisfaction of entrepreneurship, from the level of pioneering youth, mentors and the guide institutional respectively.