Research On The Influencing Factors Of Users’ Willingness To Use Wechat Payment

In the Spring Festival, these people feel relaxed because of the turning up of the WeChat red envelope, when they are concentrating on editing the SMS in 2015. By the simple operation, new gameplay and the overwhelming publicity, WeChat red envelope replaces the boring SMS immediately. As a matter of fact, it has also become a hot topic in the Spring Festival. But the reason why Tencent Inc strives to develop the WeChat red envelope is obviously. The true reasons are developing the WeChat red envelope,building their own payment ecosystem and closed-cycle effect.But users accept WeChat red envelope does not mean accepting WeChat payment.Study turns out that a large number of users just regard the WeChat payment as a transit station and the funds did not shift to consumption. Thus, users of the WeChat payment have not formed a strong use intention.First,the paper chooses the perceived value of users in perspective, bases on the theories of perceived risk, perceived cost and perceived convenient. This study explores about what factors can impact use intention and how. Through the results of previous research about mobile payment, the author summaries the related research’s focus, directions and lacks at home and abroad. In most research, the main object of study is the whole field of mobile payments instead of the typical method of payment, such as Alipay, WeChat Payments, and Baidu Wallets. It’s difficult to provide targeted advice.Secondly,when choosing the model and theory of use intention,most scholars use the technology theory and only define the users as the uses of new technologies,but not focus on the consumer side. The innovation in this paper is user-defined for consumers. The author believes that the use of WeChat payment is consumer behavior and bases on the perceived value to study this specific method of mobile payment,studying the product characteristics. This paper collects the data about people’s use of WeChat payments situations and attitudes by a questionnaire analysis, using theSPSS21. 0 software for an empirical analysis.Finally, by comparing with other payment methods, the author identifies the advantages and disadvantages of WeChat and makes some recommendations for Tencent Inc and WeChat payment combing with the research results. The research results show that perceived risk and perceived cost have a significant negative influence on use intention, and the perceived convenient have a significantly positive influence. The perceived risk’s influence is the most. In the dimension of perceived value, function value, social value and context value have a significant negative influence on use intention, and the greatest factor is context value. Function value is under the influence of perceived risk and perceived convenient. Social value is under the influence of perceived convenience. The perceived risk, perceived costs and perceived convenience have impact on the context value together.In contrast to other kind’s mobile payment features, the author puts forward recommendations based on the advantages and disadvantages of WeChat payment.