Research On The Strategy Of APP’s Mobile Advertising

With the development of mobile internet technology and communication technology, the number of smart mobile phone and mobile internet users maintains explosive growth. The way of people’s life and business management has changed. Individuals have used to get shopping, entertainment, information and many other achievement through mobile phone, thereby increasing the dependence on APP. Due to business needs, enterprises begin to research and develop APP and put it into market, resulting in the promotion of APP demand. Mobile internet advertising gets rapid development since APP rises, also provides an effective marketing channel for APP promotion. Therefore, the research on how to improve the effect of APP’s mobile advertising has theoretical and practical significance which is the focus of this article.Based on the 41 model of mobile internet marketing and the theory of consumer behavior, this paper discusses the basic logic of mobile marketing at first. The main contents include the definition of APP, classification and the main types of mobile advertising, billing methods and other basic concepts. Domestic and international related research on APP promotion strategy and mobile advertising effect enhancement has also been summarized. This paper analyzes the status and function of mobile advertising in APP promotion from three aspects, including the background of the rise of APP demand, the main means and characteristics of APP, the development status and advantages of mobile advertising. The paper further analyzed and summed up the three main impact factors of mobile advertising on APP promotion, and the correlation for each factor in the specific factors on the final result analysis. Accordingly, this paper puts forward some strategies and suggestions on mobile advertising of APP, and summed up the evaluation index to measure mobile advertising of APP. In this paper, following the APP of company Z mobile advertising as an example, combined with the results of the index data analysis of the user’s perception of the APP’s mobile advertising, and then put forward the next stage of the company’s strategy for the company.Mobile advertising will be advanced with the development of mobile Internet technology. Improve mobile advertising needs data which can help to select right forms and channels of mobile advertising of APP.