The Study On Tourist Destination Satisfaction Of Changsha Under The Background Of Internet

The competition between the tourism industry has intensified so that the competition between the destinations has risen to the competition between the citys or city groups.The competition of the urban tourism destination has become the trend,and the tourist satisfaction is the development of the tourism industry and the promotion of the tourism destination competition.The basis of force.The study of tourist satisfaction of traditional tourist destination focuses on the study of connotation and evaluation methods of satisfaction,and the research data are mostly from questionnaire,which has certain limitations.With the development of the Internet,visitors tend to use the network commentary to express the perception of the destination evaluation,the use of network comments at any time to obtain any time visitors satisfaction evaluation content,efficient and convenient;and social networking is also increasingly affected Tourist travel decisions and behavior.Therefore,based on the content of network users to explore the construction of urban tourism destination tourist satisfaction evaluation method,is the traditional field research and questionnaire survey to obtain tourists satisfaction method of complement and rich.Based on the research method of networked text,the author recruited and analyzed the content of network commentary,and constructed the evaluation model of tourist satisfaction degree of urban tourist destination.Based on the theory of expectation difference,network text analysis,IPA analysis And other theories and tools to study and evaluate the tourist satisfaction of Changsha city tourism destination,and put forward suggestions for improvement.The evaluation model of urban tourist destination tourists' satisfaction evaluation shows that the expected value of urban tourists' destination is from tourists' perception of city image,city image transmission and city orientation.Visitor's actual experience perceived value is determined by accommodation,catering,transportation,attraction,entertainment shopping,cultural perception and environmental ambience.Visitors are based on the difference in expectation to make a general assessment of the satisfaction of the tourist destination and compare and emphasize Supplement to the results of the evaluation of satisfaction.The results of the evaluation of tourists 'satisfaction in Changsha city tourism destination show that the overall evaluation of tourists' satisfaction in Changsha city tourism destination is satisfactory,and the satisfaction level of catering,accommodation,entertainment shopping,city image,culture perception and tourist attraction is high City image determines the tourists expectation,is an important factor in the attractiveness of urban tourism destination,there is room for improvement.Traffic and environmental climate satisfaction is low,to be improved.To build Changsha world-class tourist destination,to enhance the tourist destination of Changsha tourist satisfaction,from the city to build self-image,improve the urban environment to enhance the atmosphere,improve the construction of urban transport and related tourism facilities and supporting services and other aspects,and to maintain Changsha in Food and beverage,historical and cultural value perception,entertainment shopping and other aspects of the advantages.