Research On The Transformation And Upgrading Of Flower Industry In Zhangzhou

Horticulture is as human production and the development of science and technology, and improve the quality of life improving of spiritual civilization degree and the rapid rise of emerging products, according to experts predict that in the 21st century the most promising of the 10 sectors, ranked second flower. In our country, horticulture, though started late, but development is rapid, in the new historical period, has been showing a strong momentum of development, and gradually become a new growth point of development of rural economy in our country, as in many parts of adjusting industrial structure, the revitalization of the local economy of one of the pillar industries. This article is under such background research on the development of flower industry in zhangzhou, has very important significance.Flower industry is an important part of agricultural development projects, the development of flower industry in zhangzhou such an agricultural city is to promote the local economic strength increase a powerful driving force. Based on practice, mainly for industry development present situation, from zhangzhou flower products characteristics, such as the production and business operation in the status quo, market construction and standardization construction and other aspects has carried on the detailed analysis, combined with the method of SWOT analysis, the development of flower industry in zhangzhou advantages, problems, the existing opportunities and challenges from four aspects of more comprehensive and objective analysis, illustrates the existing in the development of industry enterprise scale is small, do not have a high level of industrialization, backward mode of production, low degree of flower standardization, the lack of circulation system is not sound and so on, puts forward the industrial upgrading of strategic thinking and strategic positioning, and suggested to intensify policy support, optimize industrial structure, strengthening the research into countermeasures and Suggestions to promote the flower industry in zhangzhou rapid upgrade, in order to development of flower industry in zhangzhou can play a certain reference function.