Rearch On Experience Quality And Post Travelling Behavior Of Museum Tourists

With the continuous development of tourism and leisure, Chinese tourism industry gradually dominated to enjoy a wide range of leisure and cultural tourism from the traditional single tourism. Museum Tourism is an important way of cultural tourism. On the other hand, with the advent of the experience economy era, travel experience and content is becoming an important focus of attention of scholars and discussion. Although the country has experience on issues related to tourism were studied to explore, but more research is still theoretical, few empirical studies on tourism and the core experience still many problems worth exploring.Therefore, this study tour to museums and tourists as a starting point, through the tourist questionnaire study, the use of scale involved in tourism, tourists and tour experience quality scale after scale behavioral intention, and through descriptive analysis, reliability and validity analysis, factor analysis, variance analysis and structural equation modeling (SEM) and other research methods, and to understand the personal involvement of museum visitors, tourists and tourist experience the status quo after the tour behavioral intention, analysis of different demographic Museum tourists personal involvement, path dependencies and quality tourism experience between behavioral intention, to provide some theoretical basis and recommendations for the museum tourism development.This study of the collation of data and empirical analysis the following conclusions:1. The degree of involvement by the tourism constitute the three dimensions, namely "importance", "pleasantness", "symbolic"; the quality of the tourism experience to measure five dimensions, namely "physiological experience", "psychological experience", "knowledge experience", "aesthetic experience" and "social experience"; tourists travel after behavioral intentions constitute the three dimensions, namely the "willingness to recommend", "revisit intention" and "willingness to share".2. With different demographic characteristics of the individuals involved in the tourists, travelers experience the quality and behavioral intentions after the tour showed differences on different dimensions.3. Personal involvement of the tourism experience quality was significantly positive correlation; the quality of the travel experience for tourists after travel behavior intention was significantly positive correlation; personal involvement of travel behavior after intention affect the relationship was partially verified.This paper is divided into five parts:The first part is an introduction. It describes the research background, purpose and significance; then the main content of the study was brief; Finally, the research methods.The second part is the concept definition and literature review. Personal involvement, museum tours, travel experiences and quality of tourist travel behavior after intention related concepts are reviewed, and of the sort and summarize the research status at home and abroad,and on the basis of established research ideas.The third part is the study design. In this paper, empirical research on methods using questionnaires, to make assumptions about the relationship between the three variables.The fourth part is the statistical data and analysis for effective questionnaires collected using SPSS statistical tools and structural equation modeling (SEM) for quantitative and statistical analysis.The last part is the conclusion and discussion. Through empirical research, we draw a series of conclusions and pointed out the innovation of this article; the museum by tourists analysis of Anhui Museum management made recommendations.