Study On The Tourism Industry Efficiency Evaluation Of The Yangtze River Economic Belt

Tourism is a social and comprehensive industry, it can make full use of the region’s natural and cultural resources, transportation and hotels and other elements. The development of the tourism industry has become an important part of regional economic development, with the improvement of the level of regional economic development and the further growth of tourism demand, tourism industry become an important way of China’s regional economic development. In order to achieve greater economic benefits, regional enterprises and government investment resources for the development of the tourism industry are increasing, but the ability to use different regions of tourism resources is a big gap. The object of this paper is studying the efficiency of regional tourism industry of the Yangtze River Economic Belt, which including eleven Provinces. This area is rich in cultural and natural resources, many of which have high reputation in the whole country and even the whole world 2014 of the State Council on the "State Council on relying on the golden waterway to promote the economy of the Yangtze River with the development of guidance," the important documents, the deployment of the Yangtze River economic belt has become the new engine of economic sustainable development in China, the Yangtze River economic belt development strategy up to the national strategic height, t The Yangtze River economic belt has been rich in cultural and natural landscape, many of which are in the national and even the world’s renowned tourist attractions. Its 2013 tourism industry revenue reached 14.2%, accounting for of its total 2009-2012, GDP years of tourism industry revenue growth rate of 21.5%, the Yangtze River Economic Belt tourism industry income levels increased rapidly. What is the development of the tourism industry of the Yangtze River economic belt? Whether the tourism industry’s high income level is due to the high level of resources brought about? In order to solve these problems, this paper uses three stage DEA model on the Yangtze River Economic Belt provinces 2009-2013 tourism efficiency measure, and thus on the Yangtze River Economic Belt tourism efficiency evaluation, get the Yangtze River Economic Belt tourism efficiency of time and space distribution characteristics, in order to further explore the tourism industry development in the Yangtze River economic belt.The main content of the study are as follows:The first part is an introduction, the main purpose of illustration, a review study, meaning, content, methods and research ideas.The second part is to define the relevant theoretical basis and key concepts. This section first briefly describes the efficiency of regional industrial tourism-related theory, Secondly, the key concepts of "the tourism industry efficiency", "three-stage DEA model" important concept "Yangtze River Economic Belt" to be defined.The third part is the development status of the tourism industry of the Yangtze River Economic belt. This part respectively from the tourism industry revenue, annual reception passengers, investment in fixed assets and the number of people employed of 2009-2013 Yangtze River Economic Belt tourism industry present situation carries on the analysis, it is concluded that the Yangtze River Economic Belt tourism industry basic characteristics of input and output.The fourth part of the Yangtze River economic belt tourism industry efficiency evaluation model. Construction of the input-output and environmental indicators according to the model required, data collection from 2009--2013 Yangtze River economic belt provinces Statistical Bulletin, "China Tourism Statistical Yearbook," Statistics People’s Republic of China and the site "Regional economic China Statistical Yearbook "followed by a brief introduction of the three-stage DEA model and cluster analysis.Chapter V Empirical Analysis of the Yangtze River economic belt tourism industry efficiency. First of all, the use of three stage DEA model,2009-2013 China’s Yangtze River Economic Belt tourism efficiency were measured and analyzed; secondly on before and after the adjustment of the Yangtze River Economic Belt tourism industry efficiency and the results were compared and analyzed. Finally, we use cluster analysis poly class analysis of the value of the adjusted efficiency. So as to obtain some basic characteristics of the tourism industry efficiency of China’s Yangtze River economic belt, in order to further analyze the influence factors, the distribution characteristics and development trend of the tourism efficiency of the Yangtze River economic belt.The sixth part of the conclusion, recommendations and prospects. On the basis of the full text of the study, according to the results of the fifth part drawn from the analysis, further analysis of the conclusions of this study. It proposes to enhance the efficiency of tourism Yangtze River economic belt of targeted Suggestions and countermeasures.