Study On The Competitiveness Of Tourism Industry Cluster In The Yangtze River Economic Belt

With the acceleration of the global economic process,the openness of the tourism market has been expanding,and the competition mode of the tourism industry has undergone tremendous changes,from competition among the single enterprises to competition among the industrial systems.Industrial cluster is the mature stage of industrial organization,is to enhance the competitiveness of the basic elements of industry.Therefore,the industrial cluster is a country and regional competitiveness lies.Yangtze River Economic Zone is located in China's national "middle line",along the river and coastal economic belt,constitute China's "T" font macro pattern.Yangtze River Economic Zone has a unique resource advantages and development potential,has developed into China's most economic strength and influence of the economic zone.Based on the existing theories and methods of regional economics,industrial economics,tourism geography and sociology,this paper summarizes the theory of tourism industry cluster and competitiveness,analyzes the comprehensive competitiveness of tourism industry cluster in Yangtze River And the internal competitiveness of the structure of the differences,in order to enhance the Yangtze River economic zone tourism industry cluster to provide a theoretical basis for competitiveness.Based on this,the full text of the structure of seven chapters,divided into three parts.The first part is the theoretical analysis.The first and second chapters mainly define the research background,research significance,research ideas and research methods of tourism industry cluster competitiveness in the Yangtze River,Through the relevant concept analysis,combing the relevant research results at home and abroad,summarize the qualitative and quantitative research methods of the evaluation of the competitiveness of industrial clusters,provide the theoretical support for this thesis,construct the theoretical basis frame of this thesis.The second part is the empirical analysis,the third and fourth chapter from the Yangtze River economic zone tourism industry cluster overview,comprehensive competitiveness and the internal competitiveness of the cluster and other aspects of empirical analysis.The third part is the conclusion analysis,the sixth chapter is the research conclusion and the prospect of the tourism industry cluster competitiveness and the countermeasures to enhance the competitiveness of the tourism industry cluster in the Yangtze River economic zone.Through the analysis of each chapter,the following conclusions are drawn:(1)The research on the competitiveness of tourism industry cluster needs to be analyzed on the basis of interdisciplinary perspective.There are significant differences between the tourism industry cluster and the general manufacturing and service industry cluster,and the tourism industry cluster is complex and comprehensive.Therefore,its research needs to analyze the tourism industry cluster and the basic theory of competitiveness through the interdisciplinary perspective.In this paper,the external competitiveness of the tourism industry cluster in the Yangtze River and the inter-provincial competitiveness of the differences in a detailed analysis,relying on the Yangtze River gold tourism industry cluster level,to promote the coordinated development of the upper and lower tourism and industrial clusters to upgrade the internal structure,Yangtze River Economic Belt Tourism Industry Competitiveness.(2)The Yangtze River economic zone with the development of tourism industry cluster with the right time and the right place and the right people."The right time"mainly refers to China's favorable policy environment,especially with the Yangtze River Economic Development Strategy,the economic belt provinces and cities have introduced a series of tourism development policy documents."The right place" mainly refers to the advantages of location of the Yangtze River Economic Zone.With excellent geographical,economic and traffic location the Yangtze River Economic Zone in the most important location of China's land."The right people" mainly refers to the development of economic level,tourism spending accounted for the proportion of the total income gradually increased.The Yangtze River economic zone with natural resources unique characteristics,has a good reputation of tourists.(3)The Yangtze River economic zone tourism industry cluster with a high level of external competitiveness.This paper mainly analyzes the four dimensions of industrial agglomeration degree,cluster correlation degree,cluster innovation ability and international competitiveness.First,industrial agglomeration degree,the Yangtze River economic zone tourism resources spatial structure was cohesive distribution,tourism and related industries to achieve professional agglomeration level.Second,the cluster correlation degree,the Yangtze River economic zone with the formation of intensive tourism industry cluster network.Third,the cluster innovation ability,the Yangtze River economic belt tourism innovation ability is obvious,the innovation ability development speed is higher than the national level,and in the Yangtze River Delta region formed the obvious advantage.Fourth,the international competitiveness of China is the world's cultural and natural heritage of the gathering place,is the most global tourist attraction of one of the major tourist countries,the Yangtze River Economic Zone has a high level of international competitiveness of tourism.(4)The competitiveness of the Yangtze River economic belt is obviously different,and the level of competitiveness is obvious.This paper constructs the evaluation index system of tourism industry cluster from three aspects:performance,potential and support competitiveness.The interdepartmental competencies are divided into four types:the first category is Zhejiang,Jiangsu and Shanghai,the second is Sichuan and Hunan,the third is Anhui,Yunnan,Chongqing and Hubei,the fourth is Guizhou and Jiangxi Province.From the Yangtze River economic belt in the three regions,the Yangtze River Economic Zone three regions in the performance,potential,to support the level of competitiveness to form a clear trend.