Integration Of Tianrun Dairy Dairy Industry Chain

In order to allow Tianrun Company listed on the performance of steady growth, the ability to accurately on the current situation of the dairy were judged, and combined with the actual proposed in the future the company strategy. This article will discuss the new dairy market environment, combined with Tianrun’s development were systematically studied, dairy industry chain integration and optimization measures are proposed. Industry chain integration and optimization as a means of enterprise development and is widely used in many enterprises at home and abroad. Due to various reasons, the integration of the success of the enterprise is not the majority, on the contrary, because of the blind integration scale, ignoring the industry chain of the best economic benefit of many enterprises, but dragged down by the integration of industrial chain. Therefore, the comprehensive development of industry chain integration and optimization of enterprises and has become an important subject of modern enterprise strategic management.At first, this paper analyzes the current dairy industry in China and Xinjiang dairy industry development of the industry characteristics, combined with the Tianrun dairy industry situation analysis and the company’s development strategy. Then this paper describes the causes of the integration and optimization of strategic Tianrun dairy industry chain and the implementation process. The Tianrun company chain integration and optimization of strategic analysis, this paper affirms the integration of Tianrun company’s industrial chain optimization advantage and potential strategy and the integration of industrial chain contributing to the performance of the company as a steady growth of rationality, in the face of predicament of Tianrun dairy industry at present, this paper argues that with strong dairy industry chain integration, pay attention to brand building and other measures will help Tianrun company performance of steady growth.However, from a deeper level seeks Tianrun dairy in the performance of the current slow growth causes is Tianrun dairy for many years of experience, and milk source control ability is poor, company in milk source base scale of development and Construction Co., owned dairy farms in shortage, the company’s development strategy is not clear, the lack of long-term planning, business philosophy and mode of operation have been slow to change, the company is still traditional real economy level.The innovation of this paper is through the analysis of industrial methods, combined with Tianrun company industry characteristics in the development of China’s dairy industry to do a detailed analysis and Tianrun dairy industry chain integration research, illustrate by means of dairy industry chain integration, and improve Tianrun company performance.