Research On Optimization Of Dairy Industry Chain Of Lucheng Dairy Company

today's society,dairy industry has become one of the pillar industries of China's food industry,and dairy products play an important role in the lives of urban and rural residents.Driven by the huge market demand,the dairy industry has shown a rapid growth momentum.Dairy industry consists of three main links: raw milk supply,dairy products processing and dairy products consumption,as well as close economic relations among dairy farmers,packaging material suppliers,dairy enterprises,consumers,governments and professional associations.must make the upstream,midstream and downstream of the industry chain cooperate with each other,so as to realize the integration of the supply,processing and consumers of raw milk.This can strengthen the connection between the dairy industry and the dairy enterprise,make the connection between the dairy industry more harmonious,and promote the healthy operation of the dairy industry Turn.There are three main parts in this study.The first part analyzes the current situation of the dairy industry chain of Green City dairy industry and the three main links of raw milk supply,dairy processing and dairy distribution in the dairy industry chain of Green City dairy industry.The second part is based on the first part of the dairy industry chain status analysis,research problems.The third part,aiming at the existing problems of the dairy industry chain of Lvcheng dairy company,reveals the appropriate optimization mode and effective optimization suggestions.Through field research and interviews with staff,it is deeply recognized that the main problems in the dairy industry chain of Lvcheng dairy company from the whole to the three main links are the old dairy industry chain model,the backward management experience in recent years,and the low level of milk source supervision.Single product and unreasonable sales incentive mechanism.It is necessary to further improve the dairy industry chain of Lvcheng dairy company by reducing the breeding cost,vigorously developing characteristic products and increasing the brand competitiveness.The core and innovation of this paper lies in the comprehensive analysis of the whole industrial chain,the combination of the characteristics of the dairy industry in Xinjiang,the analysis of the actual situation of the dairy industry chain of Lvcheng dairy,and the analysis of the optimization mode of the dairy industry chain of Lvcheng dairy company.