Strategy Of Development Of CBH

Throughout the advanced management experience at home and abroad of the well-known enterprises, we know that business management determines a company’s direction. In such a highly competitive market, companies want to survive, they must develop effective planning, using all resources and conditions around the implementation of scientific management, and establishing the direction of future development, in order to enable the enterprises vitality. Although Clyde Bergemann Huatong Materials Handling Company Limited(CBH) is a leader in the industry, but it also faces competitive pressures. Clyde has some important questions about how to maintain competition in the market and how to promote their own development. For the protection of its share in the market continuing to improve, in a long steady development trend, it must consider program of tailored strategy.In this paper, we consider Clyde company management as the core research, and based on the company’s situation, combining with the advanced management experience in current domestic and foreign enterprise, external environment, internal environment, strategic capabilities and other content analysis, designing a suitable strategy for Clyde the company’s competitive. For this competition strategies can be operationalized through a series of analysis, Clyde’s strategic proposals, hoping to avoid the plight of the company in the Chinese market, and making a certain core competitiveness and healthy development, which have a great role in promoting the development. At the same time the research on the Clyde strategics, providing a theoretical basis for the development of other similar companies.