Business Development Research Of Q Catering Company

Food is the paramount necessity of the people.With the improvement of living standard and the enhancement of consumption consciousness,the number of dining out is increasing.Catering enterprises are also emerging one after another,with all kinds of catering chain franchisees and various cuisines emerging one after another.Under the background of the upgrading of residents' consumption,opening up the last kilometer of the countryside and table is conducive to the better development of residents' healthy diet and catering enterprises.As A time-honored characteristic catering enterprise,Q catering company.has A long history of development,bearing the taste memories of A generation of childhood.The research on the problems and possible solutions of its development is not only about the significance of economic benefits,but also the value of human history.This paper uses the method of data information collection and practice investigation and research,through the literature to understand the theory of enterprise development and management research and strategy selection,the relevant theoretical literature of the old-fashioned catering enterprises are systematically reviewed and read and compiled.Form the theoretical basis of this study.Starting from the development background and department setting of Q catering company.and the current status of catering enterprise structure,combined with its own work experience and investigation and research on Q catering company.,understand the specific situation of business operations,find problems in practice,and accumulate experience.Provide a realistic basis for this study.The business strategy of the catering enterprise is the entry point,and the selection and formulation of the business strategy of the catering enterprise are deeply analyzed.Therefore,the research content mainly focuses on the external environment analysis of the macro environment,industrial environment and competitive environment of Q catering company.,as well as the enterprise resources and Internal environmental analysis such as capabilities,value chains,and company business portfolio analysis.It also includes the selection and formulation of business strategy,and the implementation of business strategy.A food and beverage company faces the development of internal and external environmental analysis,proposes targeted and reasonable suggestions and strategies,strengthens internal control,rationally utilizes resources,attaches importance to information technology to optimize development environment,fosters stable development of human resources,and enriches corporate culture.Enhance the soft power of the enterprise.Effectively guarantee the implementation and effective implementation of the business strategy.