Research On Redesign Of Tourist Souvenirs Of Hangzhou

With economic globalization and the expansion of international exchange and cooperation, the development of China's tourism industry growing fast. Hangzhou, as the State Council's major tourist cities and historical and cultural city, the development of its tourist souvenir market prospects are extensive. Although the resources of tourist souvenirs in Hangzhou is extremely rich, but the development and the actual sales of it are less than satisfactory.The first chapter of Papers is a general analysis of tourist souvenirs, Proposed the characteristics that should be needed in redesigning of tourist souvenirs of Hangzhou. Chapter II extends to the specific context of tourist souvenirs of Hangzhou and analysis of the market situation.And also sets out types of the problems and the role of redesign-to expand awareness of Hangzhou, spread of urban culture; drive the arts and crafts creative changing and the income promoting. ChapterⅢanalyzes and demonstrates the redesign and promotion tourist souvenirs of Hangzhou. firstly determine the position of the redesign of tourist souvenirs of Hangzhou, And proposed the innovative principles of it in five aspects " Something people don't have i have,Something people have i change, People change i try better,People try better i try my best". Then according to the positioning of redesign of tourist souvenirs of Hangzhou, developing from traditional culture to understand the redesign of high-end tourist souvenirs of Hangzhou, starting from the person's emotional to understand the redesign of the end of tourist souvenirs, starting from the understanding to meet the different needs of low-end of the three redesign s tourist souvenirs of Hangzhou demonstrated, and then describes specific ways to re-design. Article and from Hangzhou tourist souvenirs for the tourist souvenir production and marketing of the promotion was explained.Finally in conclusions and outlook, proposes the trend of development of tourist souvenirs-the internationalization of local, and the redesign of tourist souvenirs provide a feasible way for traditional arts and crafts to based on contemporary and a reference for intangible culture of the Chinese to live in the contemporary soil.Starting from many disciplines of this paper is intended to demonstrate the importance of redesign of tourist souvenirs and find the way of creative changing on non-material cultural heritage, traditional crafts, and trying to summarize a set of integrity system design and promotion of tourism souvenir of Hangzhou, while make it into the concrete practice of designing tourism souvenir of Hangzhou, for the continuous development of tourism souvenirs to attract valuable comments.