Research On Business Of AT Logistics Company

Since the 1990 s, the traditional industrial chain switched to be labor division between enterprises, which formed logistics supply chain. The logistics supply chain made the cost much lower and improved competitiveness for industry, which promoted the developing of enterprises. At the same time, with the rapid development of logistics enterprises, profit of logistic industry was gravely weakened by homogenized competition.In the domestic container logistics industry, it had been formed a competitive landscape which was composed of several large state-owned enterprises and numerous small-sized private shipping companies. Lacking of resources on the comparative advantage, how could the private logistic enterprises build a competitive advantage and seek new profit growth point? It would be the major subject for AT logistic Co.AT logistics Co. was founded in 2003.Step by step, the business of AT logistic developed from simple logistics distribution to be a domestic container shipping enterprise which was the third largest. AT logistic has solid strength. However, it is also a difficult problem to face the situation of downlink of economic and depression of marketing for AT logistic. Facing to the enormous stress and pressure for increasing, and combining with the developing trend of economic, AT logistic has to adjust the business strategy, takes advantage of the basis of container shipping, expands the business scope, develops the characteristic of self value-added services and enhances corporate competitiveness and profits income.In the Content, combined with the operations of AT logistics, the author studies the macro and medium environment for the enterprise, and cleares the development strategy by using of SWOT matrix. Combined with situation of existing business, author analyzes and diagnosed the situation of AT logistic from the two aspects:business product life cycle and the marketing segmentation by using of Boston matrix. Through preceding analysis, the author pointes out the intrinsic motivation for the development of new business. By analyzing customer needs,the author pointes out that external motivation for the development of new business. Around the development strategy, the author puts forward the objectives and principles of business development. The content processes and business strategy of supply chain financial business. Finally, the author proposes the building of the guarantee system of the business development, which ensures the effective and feasible implementation of supply chain finance of AT logistics.Through the study of carrying on business strategy of the AT logistics, the author hopes to provide constructive references for development of supply chain finance business of the AT logistics company. The author also hopes to come out with new ideas which can keep the sustained and healthy development of container shipping enterprises in China, which can provide valuable reference and reference for the development of new business on the basis of existing logistics for the container shipping enterprises.