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X Company Strategic Management Study

Posted on:2019-07-26Degree:MasterType:Thesis
Country:ChinaCandidate:G LinFull Text:PDF
GTID:2359330548962991Subject:Business management
Abstract/Summary:PDF Full Text Request
At present,the development of China's artificial intelligence industry is in an outbreak phase.Chinese government attaches great importance to the development of AI industry,at the same time,industry giants are gradually improve its industrial chain layout in AI field,and the emerging entrepreneurial companies will continue intensive and meticulous farming in the vertical field.X company is one of domestic AI voice,semantic software technology development and platform operators,and its core products have commercialized applications and obtain revenue in some customer service field of domestic industry.Facing the increasingly complex competitive environment and development opportunities,X company urgently needs to study the company development strategy under the new situation,in order to achieve sustainable development.Through the use of five force model,PEST and other analytical tools,this article analyzes the external and internal environment of X company,reveals the opportunities and challenges faced by X company and recognizes the advantages and disadvantages of X company.By SWOT analysis,this article establishes differentiated development strategy of X company,puts forward the strategic target of X company,draws up a strategic framework of X company,and finally puts forward specific safeguard measures of X company to implement the strategy,including through the way of the adjustment of the organizational structure,improving production management,strengthening technological innovation,marketing management and human resource system,enhancing the construction of enterprise culture and other aspects to ensure X company to achieve strategic target and maintain long-term competitive advantage in the market.
Keywords/Search Tags:AI, SWOT, Five forces model, Differentiation strategy
PDF Full Text Request
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