| As people to pay more and more attention to health, physical therapy regimen of many pavilions which breeds. The physical therapy services to the masses of the people at the same time, also made huge contribution for the local economic development. But, at present because the market competition is intense, many of the smaller or service in the opening time is not long after facing collapse problems, this to individuals and shop are brought huge losses. With the rise of the current taobao shop and online business, gradually began to someone on taobao opened spa, using the Internet to open sales channels. Taobao is the Internet generated by buyers and sellers contact platform, currently in the C2 C, establish the position of others can shake. Using this network, businesses can play platform propaganda advantage, reduce the propaganda. Combined with site offers some of the management tool, the shop on a more scientific analysis of and shortcomings, reached the target of expanding sales channels. Taobao shop "KK foot spa" is one of the many small and medium-sized sellers on taobao. With the aid of taobao, the rise of the trend in recent years, to obtain a certain development. But in the incentive competition environment to survive and grow, also need to make improvement in services.This paper studies and introduces the taobao C2 C operation mode, and the advantages and disadvantages of C2 C mode are analyzed and compared. Then this paper introduces the physical therapy health industry development process and present situation, and compared the service measures of similar sites. Again for "KK physiotherapy spa" in the service problems in-depth analysis and elaboration, mainly for spa services strategy, spa service quality gap analysis and service performance problems.According to the spa service problems at present, the spa service improvement measures are put forward, mainly from the following several aspects to strengthen and improve, to improve the whole process service key nodes, mainly including wangwang, customer service improvement, improvement, service to improve the response of the payment way. In addition to the service quality gap and marketing improvement is proposed. Finally suggested that spa need to set up a "customer orientation" based service implementation strategy, the strategy mainly from the membership system and incentive mode, the service innovation, and risk control and so on several aspects at the same time, through the above means and measures to solve the current problems and defects existing in the development of both. These services improvement measures and Suggestions for KK physiotherapy spa has the strong reality guiding sense, also can offer reference to other similar shops. |
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