| At present, the competition of tourism, to a great extent, has become a tourist market competition. Tourist market as an important content of modern tourism, has been attracting the attention of the tourism researchers. Since the reform and opening, tourism in our country has been into a period of comprehensive development. At present, our country has been one of great tourism powers in the world. However, there are many shortcomings in the process of development. Especially in 2012 and 2013, the numbers of inbound tourists in China reduced constantly. Even in 2013, negative growth appeared. While since the ‘Tourism Strategy’, tourism of Japan has been in high-speed development. What’s more, the inbound tourism has been the main industry of Japan. If our country wants to have a greater breakthrough in the field of tourism, we must pay attention to the development of inbound tourist markets.This paper, on the basis of previous studies, according to the differences on inbound and outbound tourist market between China and Japan,analyzes the differencest between the two countries.Time structure contains yearly intensity index, concentration index, the monthly intensitye index, the monthly concentration index.The spatial structure contains geographic concentration index, Attraction Aadius, spatial structure evolution, spss cluster analysis. Meanwhile, this paper will find the mechanism of the tourist market between the two countries from tourism resources, policy, economy, transportation, emergency of the two countries, and finally according to the tourist market of China, it finds out the problems of tourist market in China and puts forward the countermeasures and suggestions to make China’s tourist source markets more perfect and promote tourism industry to a higher level. The research found:(1) Based on the time structure of Chinese and Japanese inbound tourism market. We can see that during 2004 to 2013, inbound tourism of Japan has developped faster than China, especially in recent years, the speed is faster. However, the development of China’s inbound tourism is stabler than Japan. While inbound tourism between the two countries are vulnerable to unexpected events that negative growth in individual years appears. China inbound tourist’s peak period is on March, April, August, October and reached a peak in October, indicating that China’s tourist season is in the fall. The peak period of Japan is: April, July and October. July reached the peak and Japan’s tourist season is in the summer. Japan’s monthly index value is greater than China, and unstable, indicating Inbound Tourism Market of Japan subject to seasonal changes is relatively large.(2) According to the analysis to the spatial structure of the two countries, we can see that the major source markets of the two countries are in Asia, in China’s tourist market, Europe increasingly prominent position while the most important market of Japan is Asian, and other places are more general comparison. China’s inbound tourism market is stabler than Japan, and attract more and more tourists to come here. Indicating that China’s radiation is also gradually increased. Compared to China, Japan’s attractiveness to tourists is weak, and the scope is smaller and smaller.(3) This paper will analyset the mechanism of the difference of inbound tourism market between China and Japan from the tourism resources, policy, economy, transportation, emergency these five aspets. The research found: these five aspets are closely connected and lead to differences of tourist market structure between China and Japan... |
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