Research On The Space-time Change Of Inbound Tourism Market In Shandong Province

After the reform and opening up, The rapid development of inbound tourism of China, inbound tourism has become to measure a country's development in the tourism industry of the important indicators, the foreign exchange income, increase employment, eliminating poverty and so on all play an important role. Shandong Province is a coastal province in China, with its excellent geographical location, rich tourism resources, convenient transportation, so tourism industry has developed rapidly and has begun to take shape. The past two years, inbound tourism of Shandong appeared showing trend, and inbound tourism industry is also facing new challenges.In this article, through the China statistical yearbook, Shandong statistical yearbook, network and so on a variety of channels, including the number of inbound tourism, tourist foreign exchange income from 2000 to 2014 of 17 cities in Shandong and 20 major tourists in the number of inbound tourism data in Shandong. Using cluster analysis and annual change index, the relative development rate, the gini coefficient, Theil coefficient such as mathematical model for research, from a longer time scale Shandong Inbound Tourism Space-time evolution characteristics and classification of inbound tourism source countries (regions), on the basis of the found factors which affect inbound tourism market in Shandong, in order to put forward the corresponding strategy, so as to provide the theory basis for Shandong tourist departments.Firstly analyze the basic change of inbound tourism source markets in Shandong province: composition of tourist market was analyzed, the 22 tourists' countries (regions) can be divided into four classes, the primary market(South Korea, Japan, the United States,Hong Kong and Macao, Taiwan), the secondary market(Singapore, Russia, Britain,Germany, Malaysia), the third class market(France, Australia, Canada, the Philippines) and the developing market(Indonesia, Thailand, Italy, Sweden, the Netherlands, Switzerland, New Zealand); Through the tourist market analysis, the tourist markets were subdivided into three categories: The third class is Korea, the second class includes Japan, Hong Kong and Macao and Taiwan. The third classincludes 18 countries such as the United States, New Zealand, Thailand and so on,and the tourists' country (region) is not focused on the single market, the concentration is good.Then it analyzes the time and spatial variation characteristics of inbound tourism market in Shandong: the annual change analysis of destination showed that the inbound passenger flow in Shandong province presented smooth development during2000-2002, and showed rapid development during 2003-2012, and presented slight decline during 2012-2014. Totally speaking, it presented a kind of wavy growth. The changing index analysis of the number of inbound travelers showed that its change during2000-2015 years was big; Secondly, the temporal analysis showed that the absolute difference of inbound tourism in Shandong during2000-2015 years increased on the whole, and the relative difference decreased. The change of the area difference is bigger. The differences among regions and among the intercity gradually decreased;The spacial evolution analysis showed that the differences among the development speed and development level in 17 regions reduced. The spatial distribution difference gradually decreased. The total distribution presented a relatively balanced pattern.Finally, according to the inbound tourism market of Shandong research during2000-2014 years, the influencing factors of inbound tourism market in Shandong were summary and analysis, and corresponding strategies of market positioning were formulated.