The Competitive Strategy Research Of ChangSha Xinzhongda Environment Technology Limited Company

With the rapid development of China's cities and economy, the demand of the whole society appreciation of the beauty is generally enhancing and the awareness of people's environment is slowly strengthening. The business of Chinese FOUNTAIN is holding the enormous development opportunity. As one member of fountain enterprises-ChangSha Xinzhonda environment technology co., ltd.is facing more opportunities as well as huge challenging in the intense competition.This article aims to study how to seek for the strategic mode suitable for the development of ChangSha Xinzhonda environment technology co.,ltd.and to provide valuable references, then help for the futures development of the company. Meanwhile it is also hoped that this text can provide a reference for the development of other FOUNTTAIN firms in China.First of all, the text uses PEST(Political, Economic, Social and Technical)analytical method and Port's Five Forces Model of Competition to analyze and evaluate the macro environment and competition of ChangSha Xinzhonda environment technology co.,ltd. so as to have a full understanding of the fountain industry and the market opportunities, competitive status, opportunities and threats of the Company, and holds that the products of the Company is in the highly developing and tensely competitive market; the text then analyzes and evaluates the Company history, internal resources and capacities, the strengths and weakness of the Company.The text, based on the SWOT strategic positioning of the products of the Company, sets the overall development goal through which, coupled with the Company's situation, the corporate competitive strategy is formulated: focus strategy of differentiated strategy. Finally, in accordance with the competitive strategy put forward, the text offers some measures matched to the strategic positioning to implement and guarantee the strategy, advising the Company to reorganize the organizational structure, integrate and cultivate the corporate culture, establish the information system of management, implement brand tactics, improve human resources of the enterprise in order to guarantee the effective implementation of the strategy.Finally, the contribution of the paper is that put forwards competitive strategy of ChangSha Xinzhonda environment technology co.,ltd. after analyzed the external and internal condition of the Company carefully, some strategy measures and controls based on the characteristics of ChangSha Xinzhonda environment technology co.,ltd.