Research On The Strategic Thinking Of Promoting The Development Of Guangxi Express Delivery Industry

With the rapid development of electronic commerce, express has been integrated into people’s life, become an important propellant change people shopping way of life,Guangxi economy and the improvement of people’s material life, to express delivery service quality put forward higher requirements,The government how to improve the legal system, strengthen the supervision of express delivery, express delivery companies how to innovate to improve their own management pattern, improve the service level of employees, has become a decisive factor affecting the development of express industry in guangxi.In 2014, China formally entered the express "billions" era, China’s express delivery market in the scale of the 14 billion largest in the world,Under such a background, a comprehensive system to evaluate the express industry in guangxi development level, development ability, development quality, popularity, describe the process of dynamic development and the trend of the development of scientific evaluation and diagnosis of the major problems affecting the development is desperately needed.This paper summarizes the domestic and abroad and the guangxi zhuang autonomous region, the express industry development and research status, combined with the guangxi zhuang autonomous region, traffic, economic and cultural characteristics, through the literature research, investigation and data analysis system to study the express industry in guangxi industry present situation and the problems facing, for express industry development in guangxi related Suggestions proposed.By building the cobb-douglas function model, in the guangxi zhuang autonomous region on the basis of the related statistical yearbook data, studies the express industry economic impact of the guangxi zhuang autonomous region,through processing the data, can be intuitive see express industry have a certain role in promoting to guangxi economy, the correlation analysis results also proved the reliability of the conclusion.Based on the existing problems in the development of express industry in guangxi, through the questionnaire design, objective understanding of the masses, in the form of questionnaire survey to express the views of the industry, visited guilin, nanning, the passengers, liuzhou suburban areas such as shopping malls, schools, community, and country, and handed out 513 questionnaires, on the basis of questionnaire results studied express industry targeted strategy, aimed at the formulation of government policy and express enterprises improve management model to provide the reference.By investigating the state of the guangxi zhuang autonomous region, private and foreign capital express enterprise management structure, business income, service level, using the SWOT analysis method to study the area of state-owned, private and foreign express the strengths, weaknesses, opportunities and threats of the enterprise, for guangxi express enterprises grasp the present and the future development trend, provides the reference basis.The popularity of electronic commerce and the high speed development of economy, guangxi region to express industry provides a huge market, at the same time, the development of the express industry has also led to the production and consumption, the development direction of guangxi express industry is showing a pluralistic.Although express industry presents the high social and economic development, but there is no denying that the express industry in guangxi development not balanced, backward production management mode, the reality of the low level of overall service.How to achieve the optimal allocation of resources, perfect the legal system of the express industry and regulatory environment, improve the delivery workers, professional level and quality of service, so that the express industry in guangxi, service people better drive economic growth and improve market competitiveness, whether it is a government decision makers, managers, express delivery industry, researchers and the practitioners are also put into action and effort.