Study On The Container Business Competitive Strategy Of Nansha Port Area Of Guangzhou Port

With the compound and service characteristics, the logistics industry which is the key point of the supply chain, plays a vital role in the development of regional economy. Besides, it is also important to the regional economic and national economic prosperity. With the development of modern international logistics, it requires the port to provide higher quality, more comprehensive logistics services. The function of the port is no longer limited to handling, distribution and other traditional business, but extended to the handling, storage and related information services business.Nansha port area which belongs to the Guangzhou port is located in the economic center of Southern China area of the Pearl River Delta region. In response to the national industrial planning and the Pearl River Delta plan for industrial upgrading attention towards internationalization, construction of port economic circle requires effort. It is the first question that the Nansha port area needs to answer to how to choose the competitive strategy. What’s more, the way to obtain the competitive advantage is also important to Nansha port area.Based on the literature review, this paper discusses the macroeconomic environment, industry environment and micro environment of the PRD which the Nansha port area faces. Besides, this paper also discusses the Nansha port’s internal environment and then it focus on the Nansha port container business. What’s more, it uses the EFE, IFE SWOT matrix and QSPM to analysis the container business strategy that useful for Nansha port area.In a word, the conclusions of this paper are as follows: firstly, the external environment, the industry situation of Nansha port faces as well as its unique resources and capabilities is the solid foundation for the development of Nansha harbour container business, and it also make Nansha port area have enough details to implement the cost leading strategy; secondly, Nansha port can use low price marketing strategy, The area port integration strategy and human resource strategy to gain competitive advantage; finally, in order to maintain competitive advantage, it need to establish a perfect social security system, so that enterprises can reach the target of long-term stable development.