Study On The Development Of Cold Chain Logistics Of Aquatic Products In Guangdong Province

With the continuous development of economic and social, the number of water consumption is increasing, and the production, processing and sales of aquatic products can not be separated from the cold chain logistics. Guangdong Province is the largest producer of aquatic products in China, but because of the development of Guangdong aquatic products cold chain logistics is not perfect, hinder the development of fishery economy in Guangdong Province. So it is very important to study the cold chain logistics of Guangdong aquatic products to the development of Guangdong fishery economy.Under the above background. In this paper, the use of literature, investigation and research, on the analysis of the domestic and foreign for aquatic products cold chain logistics research based on, with propriety theory, development theory and the theory of institutional change as a guide, draw lessons from the domestic and foreign development experience, put forward the improvement suggestions for the development of Guangdong aquatic products cold chain logistics.This paper analyzes the research background and theoretical significance for the research of Guangdong aquatic products cold chain logistics and its practical significance,analyzed at home and abroad from the logistics has some scholars for aquatic products cold chain logistics research summary.Followed by the involved concepts and research that the use of system theory, development theory and the institutional change theory of detailed analysis and explained, they will study of Guangdong aquatic products cold chain logistics provides a theoretical guidance;a detailed analysis of the Guangdong aquatic products cold chain logistics development present situation, the existing problems were summarized. A detailed analysis of the influence of the cause of these problems, and these problems for Guangdong aquatic products cold chain logistics development;carries on the analysis to the domestic and foreign about aquatic products cold chain logistics advanced experience,selected by the United States, Japan, Norway as the representative of the foreign cases were analyzed, the main analysis of the Shandong, Dalian, Shanghai. By drawing on their advanced experience to improve the efficiency of cold chain logistics in Guangdong aquatic products; the thinking, purpose and principles of the optimization of cold chain logistics for Guangdong aquatic products are analyzed. To optimize the development of cold chain logistics of Guangdong aquatic products, the research ideas, research objectives and principles are put forward, which provide guidance for the optimization of the coldchain logistics of Guangdong water products.The measures to improve the Guangdong aquatic products cold chain logistics. This part mainly from the government, the enterprise and the profession association three aspects to propose the strategy suggestion. Including play the role of government functions,improve the government regulations, give full play to the role of macroeconomic regulation and control, increase financial input, improve the cold chain logistics infrastructure construction, improve laws and regulations, standardize the market behavior;set up the modern business management idea, accelerate enterprise informatization construction, accelerate the professional training of logistics personnel, actively introduce advance equipment; industry associations should strengthen the supply chain collaborative,give full play to the role of industry organization, coordination and supervision.