The Analysis Of Marketing Pattern Of WeChat’ Electricity Providers

Because the fast development of mobile Internet technology, new media Start to enter the mobile terminal. Especially social media, with widespread popularity and mobile Internet support mobile smart devices, has been developing quickly. Communication becomes more convenient, users can achieve self-satisfied by the use of mobile social media. Meanwhile, the mobile media, with its many advantages and features become the darling of the business community, more and more businesses saw a huge user base of social media behind,and try these users to maximize the development of their business customers.The papers will be placed under the micro-channel e-commerce perspective, by using the modern market theory, competitional theory, strategic theory, diamond model, value-chain theory,knowledge’s management theory, and the integration of micro-channel marketing model existing electricity suppliers research, analysis of the development process of combing micro-channel marketing model of mobile providers, electricity providers and traditional Internet,compare the difference between the E-commerce of WeChat and Traditional e-commerce; experiential field investigation and research on the relevant circumstances WeChat’ electricity business marketing model for analysis, included an analysis of the WeChat’ mobile business model, profit-model type,its weaknesses and shortcomings and explore its influence, analyze shortcomings; and finally, on the basis of literature theory and practice statistical analysis of WeChat’ electricity supplier improve marketing model and enhance the strategic considerations of the real level of tactical measures to WeChat’ mobile business model healthily development. The study of WeChat’ marketing model has big practical value and practical significance.