The Research On The Transformation And Upgrading Of Yantai Manufacturing Enterprises

Manufacturing is a major component of the industrial countries, directly reflects the level of a country’s productivity and the overall competitiveness. The manufacturing sector developed directly determines the level of development of a country’s industrialization. As one of China’s city, Yantai is opened earlier, it has been at the forefront of urban development, and its total manufacturing value added and its pace of development has been ranked in the forefront of Shandong Province. Through manufacturing the overall situation analysis, especially after the financial crisis, There can be found under the promotions of the roles of local government in a series of measures, for example,the development direction of Yantai manufacturing and other key industries have produced some changes and made certain economic development results, but there still are many problems, the performance of the overall competitiveness is not high, inadequate investment in science and technology enterprise, the Profit is not high. By selecting a greater impact on the Yantai manufacturing industries representative companies for further analysis, found that the majority of manufacturing enterprises in Yantai City in key technologies and the strength of independent innovation is weak. At the same time, the higher level of development of enterprises are mostly multi-branch enterprises’ "processing plant", the developed local enterprise need to be improved, because there is the performance of low-tech products, or showing a lack of high-tech products. These realities make the strategic choice to upgrade manufacturing enterprises in Yantai City.After analyzed the characteristics of manufacturing enterprises in Yantai City, select GM DongYu as the transformation and upgrading of the business case. To obtain the transformations of the enterprise upgrading or measures adopted for the transformation and upgrading of other enterprises in Yantai City provide certain reference, in particular do not having their own brand of business. For the future of a region’s manufacturing industry development, the roles of the government and enterprises are indispensable and complementary. Combining qualitative and quantitative analysis, the paper concludes in favor of the development of manufacturing enterprises in Yantai way to upgrade or measures from the government and business perspectives. Governments should strengthen their support for the market and guide enterprises. For the different characteristics of large enterprises, small businesses and high-tech enterprises of new high, there should be different support policies, which is in order to achieve gradually emerging technologies and play a leading role in promoting the transformation and upgrading of traditional industries purposes. Business as market players should internal brand awareness and improve the competitiveness of science technology. In order to strengthen their own advantages and to make up for their lack of development, business can play the role of foreign strategic cooperation may be formed by the industry chain development model. There are measures form the two levels of government and business to enhance the overall level of development and quality of Yantai manufacturing joint action, and even the manufacturing sector for the future development plan of a new growth business model.