Strategic Research On China Datang Corporation

At present, China’s power production and consumption growth is slow. The power industry reform gradually deepening. Operating power companies facing a new situation.In such an environment, This article studied the China Datang Corporation’s development strategy.It based on factsy,used scientific tools and methods to analyzed the problems encountered in the development of enterprise, and to find effective solutions of problems,to develop the company’s long-term development strategy and strategy implementation safeguards,help the company adapt to complex environments, sustained, steady and rapid development.Firstly,the article introduced the basic situation of Datang Corporation, summed up the advantages of Datang Corporation, through the analysis of its resources and capacity analysis.At the same time,the company has some disadvantages in some aspects, such as group management, sustainable development,the proportion of clean energy, the profitability of the main business, scientific and technological innovation, marketing capability and so on.After the qualitative analysis, the article analyzed the advantages and disadvantages within the group,By IFE matrix.Secondly,the article analyzed the macroeconomic environment in which Datang Corporation,using PEST analysis.Analyzed the industrial environment,using of Porter’s Five Forces Model.Quantify the results of the analysis of external environment, by EFE matrix.The results showed that the future development of the company should avoid the threats of national macroeconomic growth slowdown,energy saving pressure,electricity market faster,tariff cut,local electricity production capacity surplus,Power industry talent shortage and other factors threaten,At the same time, the company should also make full use of bidding, large consumers direct purchase of electricity, coal industry downturn, the international power industry development, clean energy generation alive, reforms of the sale of electricity side, power generation technology matures and other external conditions brought new opportunities.Finally, build the SWOT matrix,according to the basic principles of the company’s development strategy formulation, combined with the results of SWOT Analyzed matrix.In order to achieve long-term development goals,Datang Corporation should adopt hybrid strategy,steady development of thermal power and wind power, and vigorously develop hydropower,, the safe development of nuclear power. Expanding international markets, strengthen international development strategy.Meantime, the company should choose the appropriate competitive strategies:low-cost strateg,in order to meet the increasingly fierce market competition.